A few months ago I wrote about pricing your agency services. A follow up piece to this and one that on the surface looks like something for startups and SaaS businesses. Actually applies to anyone starting their agency. You just have to dig below the surface to see it.
Since March I have been spending a lot of time looking at, thinking about and analyzing pricing pages of B2B and SaaS brands as I buy tools and technology for my agency; Take Some Risk. As I pitch and work with startups and established brands on both sides of the pond. Pricing and how they talk about their brands becomes a part of our servicing offering because no matter how well designed a product or service is, if it’s priced wrong we are not going to be able to sell it to our potential customers.
Beyond looking at direct competitors in your space and running polls against visitors of your website. It’s important to research what other B2B and SaaS businesses are doing in regard to their pricing
Questions To Ask Yourself
- How they design the landing page
- How they pricing their product
- What yard stick they use to measure an upgrade
- Do they offer a free plan
- Do their offer a trial period before you pay
- Do you need a credit card to sign up
The Two Best Research Sources For SaaS Pricing
Beyond doing a Google search or sending out a tweet to your network. I think you should use the following resources that have been my go to: Dribbble and Pinterest
While doing some other research I came across the pricing tag on Dribble that has heaps of beautifully designed landing pages and pricing pages for SaaS businesses. This came at a perfect moment as I just finished talking about a/b testing the pricing page with a client. I wanted to send their paid media traffic to a landing page that has a modified pricing page compared to the main pricing page that everyone else would see. Other awesome tags I looked at are: Purchase, Pricing Tables, Cost, Plans and Price to name a few. To a lesser extent you can also look at Subscription and Subscribe. Seems that 3 tier pricing is still the name of the game when you look at all those tags.
Beyond the Top SaaS Pricing Pages, there are other boards across Pinterest that can help you understand what others are doing in the space. It’s important to get out of our point of view and field of vision to truly see what is going on. Otherwise we risk getting into a rut and complacent in our jobs.
Designing That Pricing Page For SaaS
The team over at ChartMogul designs this cool pricing page diagram that gets at the heart of what a high converting pricing page could include. I say could and not should because there are always exceptions to every rule in business.
Combining the above graph with my post on how to build a high converting landing page, means you’re in the right place to build a pricing page that can help you startup grow faster and be profitable as you grow.
Designing any page on your site is going to be a mix of art and science. It’s important to mix tried and tested ideas with new inspiration as you search around on the Internet to see what others in the space are doing.