Since late last year and as we just hit YouTube’s 10th birthday yesterday. Everyone seems to be talking about Facebookhitting4 billion video views. These same people think that Facebook is killing it on video and stealing YouTube’s crown. However, I’m not so sure about that for three reasons:
Organic Search When I start a search at Google or even Bing, I don’t see videos on Facebook come up as a search result. Whether I search for shows, movie trailers or clips from a TV show….this is a problem for Facebook because teens still love YouTube.
No one likes them and yet Facebook seems hell bent on forcing videos down our throat. Until Facebook breaks out autoplay VS “click to watch” videos, we may never know how interested people are in our videos. The only thing worse is autoplay music on sites.
Fake Accounts If 5-11% of accounts are fake on Facebook. How many of those accounts are repeatedly playing videos to appear like a real account. We already know click farms are huge on Facebook and fake liking groups. Wouldn’t this be the next logical step?
Don’t get me wrong, Facebook is doing well in video because they are realigning the company into mobile, which is a huge way that many people watch video. However, until the above changes, I don’t see Facebook being king of video. Someone will take YouTube’s crown one day but that day hasn’t happened yet.
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With YouTube dominating the distribution of video content and only truly being challenged by Facebook, which won’t change in the near future. The big reason for this being Facebook’s focus on photos vs videos as its curent redesign and purchase of Instagram shows.
I found it odd to see a huge banner at Westfield Shepherds Bush advertising for next weeks Comedy Week that YouTube is putting on. It’s a very traditional platform to advertising an even that’s taking place entirely online.
When a web/advertising company still finds value (branding/awareness) in blanketing subway stations in NYC or Washington or buying banners at a major retail mall in London, UK… there must be strong business reason behind the move. Google rarely wastes money when it comes to increasing it’s brand awareness.
If there is one discussion we can’t have enough of it is this. What is the difference between a strategy and a tactic? I’ve heard clients, CEOs and Heads of XYZ Department get it wrong. Beyond a great video from our conference last year.
Working in the performance marketing space for 8 of the last 10 years has been amazing. I’ve been able to use many tools and services to do my job better (and faster). Maintaining quality should always been […]