Earlier this month we learned that maybe teens are better at social media then the average person. Partly because they are actually being social with their friends in real life and not living all of their lives online. Now Pew Research Center’s Internet & American Life Project says that teens are increasing their usage of social media and using a variety of technical and non-technical steps to manage the privacy of that information.
With at least 60% of teen Facebook users having a private profile that only their friends can see. It’s not a shock what they’ll share on their profiles:
71% post the city or town where they live, up from 61%.
53% post their email address, up from 29%.
20% post their cell phone number, up from 2%.
If you market to teens or leverage Facebook for a client, then the study, Teens, Social Media, and Privacy, is a must read because teens aren’t abandoning “social.” They’re just using the word correctly.
Since last month I’ve been working an interesting gig over here in London, England at a large non-profit that targets young people (18 years old & under) across the UK. It’s one of the largest non-profits here in the UK, that’s local and not part of an international arm like Unicef, Green Peace or Amnesty.
In the UK, much like in Australia and Canada, there are strict laws around advertising to kids and what you can and can’t do or say, especially since many aren’t old enough to agree to a terms of service or a contract. These laws come into play when designing a website and an online experience for young people. As it happens, we are currently looking at redoing our website that’s a 3 years old and giving it a massive facelift. With a strong look at mobile opportunities
I found this piece around Teenage Usability: Designing Teen-Targeted Websites, which debunks some myths about young people interesting. Towards the end it gives us a great look at how young people differ from 20-somethings or even those in their 40s and 50s. The study was done over 8 years split between 84 users in total. The article has a focus around:
Teen Motivations for Using Websites
Design for Smaller Screens and Poor Ergonomics
Avoid Boring Content — and Entertainment Overload
Write Well & Don’t Talk Down To Them
If young people are part of your target study. This is a great look into how they view websites, the internet and technology over the last 8 years.
Grindr, an app for gay guys and meeting our fellows mos close by, has always been focused around meeting up and sex. Dating happens as does finding a friend, though those are rare and well lets just say rare.
Dating among my gay male friends is subtly different then my straight friends, which is mostly because it involves the female factor. My female friends have a slightly heightened sense of security, rightful so, and won’t just randomly meetup with a guy off the Internet after only chatting for a few weeks, let alone a couple nights. Guys have no issue doing this and more so among my gay male friends.
Personas of women are often flat, stereotypical and narrow characters who share little of the paradox and complexity of actual women.
However, I’d say that many minority groups such as gays and blacks or hispanics would agree that a better archetype about them is needed too. Sam does a great job of breaking down the “busy mom on the go” stereotype and looks at what a better archetype might be with 5 great examples in her view. The piece above is a great look at how to better define what your customer looks like.
Pricing. It’s a bloody hot topic. I’ve thinking about it more then ever over the last year as I head into year two of eat:Strategy. People are price sensitive, regardless of if we’re talking about people in Toronto or Singpore. Everyone wants to get a deal. The last few weeks I’ve come across two articles:
Both articles have me reevaluating if I priced my own conference correctly. Removing the group of people who will always think it’s to expensive. Could I have still shifted my pricing around this year to yield higher ticket sales? Maybe yes, maybe no. The funny thing is that value, price and actual cost are all different. If we look at The Econimist:
Working in the performance marketing space for 8 of the last 10 years has been amazing. I’ve been able to use many tools and services to do my job better (and faster). Maintaining quality should always been […]