While I was in London a few weeks ago. I had the opportunity to be interview for webcertain.tv, which covers news and updates around the marketing industry. The 5 minute talk was a cool experience and really glad I got to talk about mobile marketing.
Mobile marketing is now a vital part of any marketing strategy. We are joined by Duane Brown, performance marketer at Unbounce, to talk through differences between mobile and desktop and how that impacts user experience. We also discuss the small things that make a big difference, how to maximise the effect of mobile, and how to understand what content you should serve your customers.
I get pitched a lot from vendors across the marketing industry who say they have the platform to solve my marketing challenges and make me more money. However, most can’t do it without giving their platform more credit then it deserves in our attribution model.
Yesterday I got pitched AdLinks. The platforms lets a brand create s shortened URL that cookies a person each time someone clicks on the link. Once that happens the person will start to see banner ads for the brand around the internet. This is a semi-remarketing play because the person doesn’t have to go to your brands website, you can send them to any site with the shortened URL. People seem to be doing these new ad styles becomes of ad blockers I feel.
With 20% – 35% of people using ad blockers (more UK stats) across all age demos and most income types over the last few years. This doesn’t seem like a trend that is going to slow down. People are trying to stop seeing all the bland, boring or low relevance ads that are taking over their screens. It seems that every marketing platform is trying to find ways to put more banners ads in front of people, which is the main reason why people are using ad blockers to begin with.
Earlier this month we learned that maybe teens are better at social media then the average person. Partly because they are actually being social with their friends in real life and not living all of their lives online. Now Pew Research Center’s Internet & American Life Project says that teens are increasing their usage of social media and using a variety of technical and non-technical steps to manage the privacy of that information.
With at least 60% of teen Facebook users having a private profile that only their friends can see. It’s not a shock what they’ll share on their profiles:
71% post the city or town where they live, up from 61%.
53% post their email address, up from 29%.
20% post their cell phone number, up from 2%.
If you market to teens or leverage Facebook for a client, then the study, Teens, Social Media, and Privacy, is a must read because teens aren’t abandoning “social.” They’re just using the word correctly.
Since last month I’ve been working an interesting gig over here in London, England at a large non-profit that targets young people (18 years old & under) across the UK. It’s one of the largest non-profits here in the UK, that’s local and not part of an international arm like Unicef, Green Peace or Amnesty.
In the UK, much like in Australia and Canada, there are strict laws around advertising to kids and what you can and can’t do or say, especially since many aren’t old enough to agree to a terms of service or a contract. These laws come into play when designing a website and an online experience for young people. As it happens, we are currently looking at redoing our website that’s a 3 years old and giving it a massive facelift. With a strong look at mobile opportunities
I found this piece around Teenage Usability: Designing Teen-Targeted Websites, which debunks some myths about young people interesting. Towards the end it gives us a great look at how young people differ from 20-somethings or even those in their 40s and 50s. The study was done over 8 years split between 84 users in total. The article has a focus around:
Teen Motivations for Using Websites
Design for Smaller Screens and Poor Ergonomics
Avoid Boring Content — and Entertainment Overload
Write Well & Don’t Talk Down To Them
If young people are part of your target study. This is a great look into how they view websites, the internet and technology over the last 8 years.
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