T: @DuaneBrown

[Results] PPC & Performance Marketing Salary Survey 2016

After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.

Sign Up For Next Year

…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.

Unlocking Unmet Demand In Your AdWords Account

I gave a talk at Conversion Road Trip NYC 1st June, 2015. I talked about unlocking unmet demand in your AdWords account and making sure you capture all the customers you could for each market.

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Lets say you want to quit your job tomorrow and start a business renting designer jeans to the middle class based on a monthly subscription fee… or maybe a one off cost for the weekend.

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You setup your AdWord account and have the perfect ad copy, keywords and account settings. You put in your budget for each campaign and just before you launch you add in your location targeting.

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What I see clients do from Toronto to London and back to Vancouver is put everything major English speaking country under each campaign. The challenge is you’ve countries fighting for budget and no one country can truly max out their budget and capture all the leads or customers for that market.

Oz & NZ start spending their budget and then the UK and by the time you start spending money in USA, you’ve spent almost half your campaign budget, which doesn’t leave a lot of room for USA.

Read more…

Global Study: The Connected Commerce Survey 2015

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DigitasLBi’s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. Consumers now use a total of 5 devices before making a purchase; a significant increase from the 2.8 devices reported in 2014.

This global reports shows not just a shift but a change in habits across 17 participating countries include Australia, Belgium, China, Denmark, Dubai, France, Germany, Hong Kong, Italy, India, Japan, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the United States.

Check out  the Connected Commerce Survey 2015 report or hit up Slideshare.

PwC Global Shoppers Report: Learn How 19 Countries Use Mobile To Shop

PCW Total Retail Survey 2015

What do thousands of shoppers around the world reveal about their shopping habits. PricewaterhouseCoopers (PwC) released their Total Retail, which has surveyed 19,000+ online shoppers in 19 different countries around the world on 6 continents. The reports shows how mobile is and isn’t changing retail and what the future of commerce, online & in-store, may look like.

 Yet, just 29% of our survey respondents overall currently envision using their smart phone as their “main tool” for purchasing (see figure 8 on page 16) and, despite the extraordinary global penetration of mobile phones and devices shown in figure 5 below, only 3% of our respondents chose them as their “preferred” payment method. Moreover, more than half of our 19,000- plus respondents have never used a mobile phone or tablet to shop (52% and 54%, respectively).

Mobile Phone Shopping

Where Does Facebook Still Dominate The Social Landscape?

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