All posts tagged UK
I’m pretty pumped to announce I’ll be speaking at State of Search in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of my pitch was:
How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.
My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.
Despite living in London for two years, I never spoke at a conferences because I worked to much… agency and startup life can do that to a person. Plus I spent a lot of time traveling ever 5 – 6 weeks to a new country or city/town in the UK. However, I’m bloody excited to announce I’m speaking at SMX London on 19th May, 2016. The conference is 18th – 19th May 2016 in East London.
A sort of homecoming as my first flat and first job were both in East London. I’ll be literally taking the stage to speak a few blocks away from my first job in London. Hopefully the May weather will be on my side and provide a few warm evenings for networking with sun throughout the day.
My talk is going be about converting mobile users. I’m sharing the stage with Andrew from Which Test Won and Lewis from Rakuten, which I think will make this a rather interesting talk. We’ve 75 minutes in total, which I feel means we each talk for 20 minutes and then we get 15 minutes of Q&A with the audience afterwards.
After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.
…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.
What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?
I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.
I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.
TAKE THE SALARY SURVEY
survey closed: See Results
Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.
Paid = Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.