My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.
We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Scout Labs. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.
Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand. Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.
[Update] You should also check out Forrester reports below, free PDFs, as it shows the shift in over the last 4 years in the space.
Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009
[Update II] I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.
Last Updated: February 5th, 2013
South America
Asia
Australia/ New Zealand
Europe
- Asomo
- Alterian
- Attentio
- Brand Chats
- Brandseye
- Brandwatch
- Buzz Capture
- Buzz Manager
- Linkfluence
- Management Monitor
- Media Genius
- Noteca
- Onalytica
- PropheSEE
- Sendible
- Sentimatix
- Sentiment Metrics
- Smmart
- SoDash
- Synthesio
- TraceBuzz
- Whitevector
North America
- ArgyleSocial
- Attensity360
- Buzzient
- Buzzlogic Insight
- Buzz Stream
- Cision Social Media
- Clipit
- DNA13 (USA) or MediaVantage (Canadian)
- Dow Jones Insight
- Collective Intellect
- Contextmine
- Crimson Hexagon: VoxTrot
- Cymfony
- eCairn
- EchoMetrix
- EvoApp
- ImpactWatch
- Infegy
- Infinigraph
- InfoNgen
- Jitter Jam
- Jive Software
- Kaleidico
- Lexalytics
- Looxii
- Loud Pixel
- MediaMiser
- Moreover
- Mutual Mind
- MyFrontSteps
- Networked Insights
- Nielsen: BuzzMetrics
- Overtone: Open Mic
- PeekAnalytics
- Radian6
- Rapleaf
- Raven Tool
- Recorded Future
- ReputationDefender
- RepuTrace
- Revinate (focused on hotel industry)
- Ripple6
- Scout Labs
- Sysomos
- Spiral16: Spark
- Sports Media Challenge: Buzz Manager
- Spredfast
- Sprinklr
- StartPR
- Tealium
- Trackur
- Trendrr
- VenueLabs
- Viral Heat
- Visible Technologies
- White Noise
If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.