E: Hello [@] CreativeTraction.com | T: @DuaneBrown

Paid Social Media Monitoring and Measurement Tools: The Complete Guide

My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.

We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Scout Labs. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.

Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand.  Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.

[Update] You should also check out Forrester reports below, free PDFs, as it shows the shift in over the last 4 years in the space.
Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009

[Update II] I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.

Last Updated: February 5th, 2013

South America

  1. Brandmetric
  2. Social Metrix

Asia

  1. Brandtology
  2. Jamiq
  3. Omllion
  4. Thought Buzz
  5. Webfluenz

Australia/ New Zealand

  1. 6dgree
  2. Buzz Numbers
  3. Dialogix

Europe

  1. Asomo
  2. Alterian
  3. Attentio
  4. Brand Chats
  5. Brandseye
  6. Brandwatch
  7. Buzz Capture
  8. Buzz Manager
  9. Linkfluence
  10. Management Monitor
  11. Media Genius
  12. Noteca
  13. Onalytica
  14. PropheSEE
  15. Sendible
  16. Sentimatix
  17. Sentiment Metrics
  18. Smmart
  19. SoDash
  20. Synthesio
  21. TraceBuzz
  22. Whitevector

North America

  1. ArgyleSocial
  2. Attensity360
  3. Buzzient
  4. Buzzlogic Insight
  5. Buzz Stream
  6. Cision Social Media
  7. Clipit
  8. DNA13 (USA) or MediaVantage (Canadian)
  9. Dow Jones Insight
  10. Collective Intellect
  11. Contextmine
  12. Crimson Hexagon: VoxTrot
  13. Cymfony
  14. eCairn
  15. EchoMetrix
  16. EvoApp
  17. ImpactWatch
  18. Infegy
  19. Infinigraph
  20. InfoNgen
  21. Jitter Jam
  22. Jive Software
  23. Kaleidico
  24. Lexalytics
  25. Looxii
  26. Loud Pixel
  27. MediaMiser
  28. Moreover
  29. Mutual Mind
  30. MyFrontSteps
  31. Networked Insights
  32. Nielsen: BuzzMetrics
  33. Overtone: Open Mic
  34. PeekAnalytics
  35. Radian6
  36. Rapleaf
  37. Raven Tool
  38. Recorded Future
  39. ReputationDefender
  40. RepuTrace
  41. Revinate (focused on hotel industry)
  42. Ripple6
  43. Scout Labs
  44. Sysomos
  45. Spiral16: Spark
  46. Sports Media Challenge: Buzz Manager
  47. Spredfast
  48. Sprinklr
  49. StartPR
  50. Tealium
  51. Trackur
  52. Trendrr
  53. VenueLabs
  54. Viral Heat
  55. Visible Technologies
  56. White Noise

If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.

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