T: @DuaneBrown

Why Teens Are Using Social Media & Leveraging Privacy Settings To Connect With Each Other

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Earlier this month we learned that maybe teens are better at social media then the average person. Partly because they are actually being social with their friends in real life and not living all of their lives online. Now Pew Research Center’s Internet & American Life Project says that teens are increasing their usage of social media and using a variety of technical and non-technical steps to manage the privacy of that information.

With at least 60% of teen Facebook users having a private profile that only their friends can see. It’s not a shock what they’ll share on their profiles:

  • 71% post the city or town where they live, up from 61%.
  • 53% post their email address, up from 29%.
  • 20% post their cell phone number, up from 2%.

If you market to teens or leverage Facebook for a client, then the study, Teens, Social Media, and Privacy, is a must read because teens aren’t abandoning “social.” They’re just using the word correctly.

Pretty Much Every Current Stat, You Need To Know About, On Digital Advertising, Mobile, Social And Devices!

BI Intelligence, from Business Insider, is a new research and analysis service focused on mobile computing and the Internet.

Last month at their conference, they launched a new report on the state of digital marketing and media. Prime reading for where the industry is headed into 2013.

Social Media Goes Big In The UK

Over the last number of years I’ve written about the United Kingdom and how their digital and online habits differ from us Canadians. With all you can eat data (unlimited data, thank you very much) and access to great cell phones. People in the UK and across Europe spend a lot of time online.

Read more…

Forrester Wave: Social Media Listening Platforms, Q2 2012

If you’re in the digital/online space then you should check out Forrester’s social media listening platforms report below (free PDFs). Looking at how the landscape has change over the last 4 years and especially the last 12 months with mergers & acquisitions and you start to see the field shrink in size and become more creditable.

If you’re looking for a paid social media monitoring/listening platform and want something to look at beyond Radian6 or Sysomos, then this report is for you. The reports gives you a great starting point with how the major platforms stack up and what the key drawbacks are for each one.

Also check out my list on, Paid Social Media Monitoring and Measurement Tools: The Complete Guide, if you live outside North American and want something home grown for your geography.

Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009

Distant Contacts Responsible For Most Info Spread On Facebook

Facebook shared research this week about distant contacts being the reason tons of content gets shared on the social network. Distant contacts is really just another name for weak (interpersonal) ties and how they can be powerful connections for sharing:

In mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strongweak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks.

And even more powerful for gaining new business:

The modern approach to business networking is based on the principle of weak ties: having a wide range of acquaintances can be far more helpful than having just a few good friends. Weak ties are also useful for activists who need to mobilize large protest or action groups.

With that said. Quality still matters when it comes to weak ties. You don’t want to have too many people within your network that you can’t remember. With 800+ million people on Facebook and it being one of the largest countries in the world by population. It’s important to remember its more like the real world then we care to admit when we try to market on it.

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