Earlier this month we learned that maybe teens are better at social media then the average person. Partly because they are actually being social with their friends in real life and not living all of their lives online. Now Pew Research Center’s Internet & American Life Project says that teens are increasing their usage of social media and using a variety of technical and non-technical steps to manage the privacy of that information.
With at least 60% of teen Facebook users having a private profile that only their friends can see. It’s not a shock what they’ll share on their profiles:
- 71% post the city or town where they live, up from 61%.
- 53% post their email address, up from 29%.
- 20% post their cell phone number, up from 2%.
If you market to teens or leverage Facebook for a client, then the study, Teens, Social Media, and Privacy, is a must read because teens aren’t abandoning “social.” They’re just using the word correctly.