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Forrester Wave: Social Media Listening Platforms, Q2 2012

If you’re in the digital/online space then you should check out Forrester’s social media listening platforms report below (free PDFs). Looking at how the landscape has change over the last 4 years and especially the last 12 months with mergers & acquisitions and you start to see the field shrink in size and become more creditable.

If you’re looking for a paid social media monitoring/listening platform and want something to look at beyond Radian6 or Sysomos, then this report is for you. The reports gives you a great starting point with how the major platforms stack up and what the key drawbacks are for each one.

Also check out my list on, Paid Social Media Monitoring and Measurement Tools: The Complete Guide, if you live outside North American and want something home grown for your geography.

Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009

Top 3 Posts Of 2011

It has been a crazy year for this blog. As I start off 2012 with less posts and I hope higher quality content. I thought I’d look at the top posts of 2011:

Top 3 Posts By Page Views

  1. Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
  2. TweetDeck’s Multiple Accounts: How to make sure you only post to one account
  3. Infographic: Marketing Map Integration

Interestingly enough, these are the same top three posts by unique users. It only changes when you look at time on site. You’ve parts of my portfolio and lists featuring Toronto, Melbourne and Sydney and the local advertising & digital agencies in each of those cities as when people spend tons of time on my site.

Turning Social Media Monitoring Into Research

Tom Webster who is the VP of Strategy at Edison Research talks to the crowd about the topic of social media monitoring. Webster discusses how to move beyond “mentions’ and other meaningless metrics, and talks about the evolution of what monitoring can and must become.. valuable research.

You can check out Tom’s blog for more about his talk and other great research from his 20 years experience in this industry. On a side note, Edison Research is most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets.

 

Turning Social Media Monitoring Into Research from Tom Webster on Vimeo.

 

Recorded Future

This past week I had the opportunity to chat with the team at Recorded Future.

The company is one of the first to receive money from Google Ventures. Recorded Future is a social media monitoring tool in its basic form. However, it’s looking to help track events and the data around that. Below is a video off their YouTube channel

[youtube]http://www.youtube.com/watch?v=nG97B7tiUQg[/youtube]

I’m going to test the tool this week and look at Comic-Con, which the geek event or all events taking place this summer. I’m going to add them to my list of Paid Social Media Monitoring and Measurement Tools.

[Update] The system doesn’t want to let me track comic con. I’m in touch with me contact to see about this.

One Year Later: Paid Social Media Monitoring Tool List

It’s hard to imagine how the last year would have played out had I not make my post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide.

The people I’ve met, work opportunities that still continue to cross my desk and comments that still come in from email & Twitter prove to me that my idea was a great one.

Over the last year we’ve gone from 30+ tools to hitting the nail on the head at 80 last Tuesday. There have been a few interesting developments in the last year:

  1. More internal competition including many tools not based in English
  2. Each company trying to differentiate themselves from the pack
  3. Mergers are starting to happen between company’s within this space and even outside firms buying up monitoring tools.

One thing I’m going to try to do is divide this list into where each company is based from a headquarter perspective. I’m thinking that will help the everyone with a starting point as many people would want to try a tool that is closer to home and has a better understanding of their culture.

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