T: @DuaneBrown

What Are The Two Best Research Sources For SaaS Pricing?

A few months ago I wrote about pricing your agency services. A follow up piece to this and one that on the surface looks like something for startups and SaaS businesses. Actually applies to anyone starting their agency. You just have to dig below the surface to see it.

Since March I have been spending a lot of time looking at, thinking about and analyzing pricing pages of B2B and SaaS brands as I buy tools and technology for my agency; Take Some Risk. As I pitch and work with startups and established brands on both sides of the pond. Pricing and how they talk about their brands becomes a part of our servicing offering because no matter how well designed a product or service is, if it’s priced wrong we are not going to be able to sell it to our potential customers.

Beyond looking at direct competitors in your space and running polls against visitors of your website. It’s important to research what other B2B and SaaS businesses are doing in regard to their pricing

Questions To Ask Yourself

  • How they design the landing page
  • How they pricing their product
  • What yard stick they use to measure an upgrade
  • Do they offer a free plan
  • Do their offer a trial period before you pay
  • Do you need a credit card to sign up

The Two Best Research Sources For SaaS Pricing
Beyond doing a Google search or sending out a tweet to your network. I think you should use the following resources that have been my go to: Dribbble and Pinterest

Dribbble
While doing some other research I came across the pricing tag on Dribble that has heaps of beautifully designed landing pages and pricing pages for SaaS businesses. This came at a perfect moment as I just finished talking about a/b testing the pricing page with a client. I wanted to send their paid media traffic to a landing page that has a modified pricing page compared to the main pricing page that everyone else would see. Other awesome tags I looked at are: Purchase, Pricing Tables, Cost, Plans and Price to name a few. To a lesser extent you can also look at Subscription and Subscribe. Seems that 3 tier pricing is still the name of the game when you look at all those tags.

Pinterest
Beyond the Top SaaS Pricing Pages, there are other boards across Pinterest that can help you understand what others are doing in the space. It’s important to get out of our point of view and field of vision to truly see what is going on. Otherwise we risk getting into a rut and complacent in our jobs.

Designing That Pricing Page For SaaS
The team over at ChartMogul designs this cool pricing page diagram that gets at the heart of what a high converting pricing page could include. I say could and not should because there are always exceptions to every rule in business.

Combining the above graph with my post on how to build a high converting landing page, means you’re in the right place to build a pricing page that can help you startup grow faster and be profitable as you grow.

Conclusion
Designing any page on your site is going to be a mix of art and science. It’s important to mix tried and tested ideas with new inspiration as you search around on the Internet to see what others in the space are doing.

Pricing Your Agency Services in 2017

Pricing is a sensitive subject because often talking about money is taboo, in some people’s eyes. However, you’ve to want to get paid and you’ve to want to talk about money if you’re going to run your own company. Once you’re comfortable talking about money then you’ve to honestly figure out the harder question of…

How Much Am I Going To Charge?

This isn’t as easy as it seems. Traditionally people said you should take your costs for the year and divide by 2,000 hours. The reason people said 2,000 hours was because it was assumed you’d take 2 weeks of vacation. Plus 50 weeks X 40 Hours/Week = 2,000 hours. Lets not forget that predicting your costs for the year is wildly inaccurate most of the time.

1. What happen if an emergency comes up?

2.What if you want to take 4 weeks vacation?

Plus by selling hours to your clients, means you can only make more money if you work more sells each year. This usually means you work more hours or you hire someone to help out. When that person is maxed on hours you start the vicious cycle all over again. A twist on selling hours is adding 10% or even 20% on top for profit.  This can work but again you’re still limited by hours and you’re assuming you’ll bill 2,000 hours/year. Plus it incentivizes agencies to work as many hours as they can to max billable hours each month. There is no reason for them to be effective and then efficient with your account.

Read more…

Crafting Content at Pinterest: How Platform Insights Lead to Compelling Creative

pinterest-logo
While speaking at Digital Summit Minneapolis 2016 earlier this week. I got the chance to sit on Brad Spychalski’s talk on crafting great content and how the team at Pinterest does it. He says his team looks at Values + Interests + Insights to build content for themselves and some of the big brands like Ziplock and Coca Cola that they work with on their platform.

Values
What makes your brand stand out? What’s your unique selling point? Values come down to how you see the world and what you can offer your potential customers that the competitors can’t. A lot of brands are trading on experiences right now but that experience has to be unique and fit into people’s lives.

Interests
The 5 areas that interests break down into are Hobby, Vocation, Preference, Project and Passion. When you take you values as a brand and start to map them over your interests. You start to see some potential content ideas bubble up to the service. If we were lego we might have some of the following down:

Read more…

Find Out What That Acronym Really Means

Acronym Glossary Resources

Find out what any acronym, abbreviation, or initialism stands for with acronymfinder.com. Great handy tool if you need to save space on your AdWords search ads. Learned about the site from #HeroConf Philadelphia this past week. Approved by Google and Bing too I hear.

Academic Research On Digital Media From Georgia Tech

Social Media Georgia Tech

 

Proper research forms the backbone of a great (marketing) strategy and helps you understand where you’re heading. Since 2005 Georgia Tech has been studying people, social media and what that really means (most of the research dates back until 2009). And no, they don’t just have papers on cat videos:

Using Social Visualization to Motivate Social Production

The Network in the Garden: Designing Social Media for Rural Life

Predicting Tie Strength With Social Media 

Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest

Computing and Building Around Tie Strength in Social Media (in review)

Another good source of data, information and maybe even a few insights to drive your strategy forward.

 

UA-3295501-1