T: @DuaneBrown

Crafting Content at Pinterest: How Platform Insights Lead to Compelling Creative

pinterest-logo
While speaking at Digital Summit Minneapolis 2016 earlier this week. I got the chance to sit on Brad Spychalski’s talk on crafting great content and how the team at Pinterest does it. He says his team looks at Values + Interests + Insights to build content for themselves and some of the big brands like Ziplock and Coca Cola that they work with on their platform.

Values
What makes your brand stand out? What’s your unique selling point? Values come down to how you see the world and what you can offer your potential customers that the competitors can’t. A lot of brands are trading on experiences right now but that experience has to be unique and fit into people’s lives.

Interests
The 5 areas that interests break down into are Hobby, Vocation, Preference, Project and Passion. When you take you values as a brand and start to map them over your interests. You start to see some potential content ideas bubble up to the service. If we were lego we might have some of the following down:

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Find Out What That Acronym Really Means

Acronym Glossary Resources

Find out what any acronym, abbreviation, or initialism stands for with acronymfinder.com. Great handy tool if you need to save space on your AdWords search ads. Learned about the site from #HeroConf Philadelphia this past week. Approved by Google and Bing too I hear.

Academic Research On Digital Media From Georgia Tech

Social Media Georgia Tech

 

Proper research forms the backbone of a great (marketing) strategy and helps you understand where you’re heading. Since 2005 Georgia Tech has been studying people, social media and what that really means (most of the research dates back until 2009). And no, they don’t just have papers on cat videos:

Using Social Visualization to Motivate Social Production

The Network in the Garden: Designing Social Media for Rural Life

Predicting Tie Strength With Social Media 

Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest

Computing and Building Around Tie Strength in Social Media (in review)

Another good source of data, information and maybe even a few insights to drive your strategy forward.

 

Social Networks Usage Q1 2014

2013 Internet Trends By KPCB

Interesting snapchat stats on slide 14-15..

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.

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