T: @DuaneBrown

Gamasutra Article: The Real Cost Of Marketing Your Game With Social Media

Last week I was happy to see my second article go live at Gamasutra: The Real Cost Of Marketing Your Game With Social Media. Some areas I cover are:

  1. Real-Time Listening in Social Media
  2. Building out Your Social Engagement Organically
  3. Business Objectives
  4. The Cost of Social Media

There a few comments and I love the feedback from the video game community that I get. Now I need to think about what my next article will be. I’ve a few ideas but need to flush them out.

Gamasutra Article: Online Marketing Audit Primer

On Tuesday an article I had written for Gamasutra; Listening Is Your First Step: An Online Game Marketing Audit Primer had gone live. I’m finding alot of clients I deal with don’t do an online audit before venturing into the online space. It’s really an important step that we all need to take if we want to be successful. You can’t know where you need to go, if you don’t know where you stand. I go through my 7 step process and the three Cs: company, customer and competitors when doing an audit. There is a lot more to the article and I encourage you to check it out and leave any feedback. Anything you feel I’m missing? Please let me know.

Getting Something For Nothing Never Worked

Last Thursday I got a message from EtiSepia on Twitter out of no where. She works on the HR/recruitment team at Freshbooks here in Toronto and wanted me to retweet her job openings at the company. I’ve never chatted with Eti in person or online before this message hit my @reply box last Thursday around 1pm. But she felt she could send me a message to spread her jobs around.

I’ve a Freshbooks account, which I don’t use as I’ve not taken the time to transfer over from my Blink Sale account. And I’ve been known to tweet more then a few job openings as I know a handful of friends are looking for a job. However, those are jobs I’ve posted of my own free will and not someone coming to me for a favor without me knowing who they are to begin with, which is getting me to the point of this post’s title. I sent her the following message:

@EtiSepia Thanks for the note. I might RT your job at Freshbooks but it’d be nice if you connect with me first before asking for something. (Twitter post)

@EtiSepia As far as I know, we’ve never talked before or repeatly. Asking me to do you something is a weird way to introduce yourself to me. (Twitter post)

In the long run of doing business you can’t get something for nothing. You’ve to be willing to give back and help out other people before you can start to go around and ask everyone to help you. I’d have love to post @EtiSepia job’s but she should have tried to connect with me first and foremost. Maybe look me up and see that I had a Freshbook’s account and see if there was a way she could have helped me. Even a simple hi a few weeks ago would have gone off better then just sending me that first message. A friend over at Freshbooks gave Eti some helpful hints and hopefully she’ll be able to learn from this experience.

Review: Crush It By Gary Vaynerchuk

About a week ago I finished reading Gary Vaynerchuk’s Crush It. Even though a good chunk of the book was things I already knew. It was the part about finding your passion and digging deep into it that caught my attention.

I’ve been wanting to do a video series/show for the last three or four years but always got stuck on the concept for the show. I wanted to do something related to video games but didn’t want it to be a video game review show. There are already more then enough of those online and on TV. I thought about doing a show called Social Media Minds looking at the people who help plan and lead within the social media arena and how they go about it. I’ve sat on the idea since September as I liked it but couldn’t say I loved it. I was fearful that it lacked some real long-term potential. What would I do if social media wasn’t hot in five years…. would I rebrand the show or stop it all together?

So I sat on it and after getting about half way through the book it hit me. It wasn’t a killer mainstream idea but it was one I had passion for and could see the long-term potential for. I recently redid my Twitter bio and it reads:

Passionate digital marketer & video gamer helping clients connect with their communities online.

So I’ve decided that I want to do a show on digital marketing/marketing in the video game industry. Connect with the people behind such campaigns as Prototype experience, Dawn of War II’s Publicity, The Sims 2 and H&M, Halo 3 and even Sony’s fake blog scrap up. Finding out how they came up with the idea, and getting to know the names and faces behind these campaigns. Still trying to figure out a name for the show but I’ll be working on that along with who to talk with.

Dawn Of War II’s Publicity Campaign…. Sweet!

If you know anything about Warhammer 40K and their Dawn of War II video game. Then the fact they are trying to rebuild a Rhino as part of the publicity campaign is pretty crazy and smart at the same time. Good PR isn’t about using cookie cutter plans, it’s about taking the unique aspects of your game and letting them shine through. You’ve to give your game some personality and if your game doesn’t have any then you need to find out why. Games with no personality or unique shouldn’t be made.