Facebook holds steady for usage but of course we see Snap, Instagram (owned by Facebook) and Pinterest are rising faster as they haven’t matured in North America. Facebook matured in North American many years ago and knows its growth lying global in the BRIC markets, EMEA and APAC.
However, the future of marketing is heading towards voice and image searches. Plus we are seeing a faster rise in mobile messaging or messaging app take a stronger hold across the Americas. What was once a fad in different APAC countries is now mainstream over here. I’d read Pew Researches social media 2016 report and understand where we are headed.
November is looking to be a double fist pump kind month. I’m getting to speak at State of Search on November 15th and not I get to Inbound Marketing YVR too. This talk will be 20 minutes and I don’t want to give away the topic but the future of search depends on what I will talk about.
If you spend any time online then you’ve come across Reddit. A community of a million and one micro communities. I am often found on there chatting with my peers in paid search and PPC. Recently Reddit just made #8 in the USA for top 10 sites by traffic. Considering that Google and Facebook dominate the top 3, that’s no easy feet.
If millions of people use Reddit then there is chance your community, consumers and competitors are using the site in one form or another. How would you like to know where they are chatting about you… or your competitors?
How To Find Your Site On Reddit?
1. Open up your browser of choice
2. Type reddit.com/domain/YourDomainName.com in the address bar
3. Hit enter and watch all the threads come scrolling down
4. Works on any domain, including your competitors 😉
This is great for finding subs to promote on, get feedback on your product or service, questions to be answered for a blog post or conference talk or even find out what people think about your competitors.
I’m pretty pumped to announce I’ll be speaking at State of Search in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of my pitch was:
How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.
My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.
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