I’ve been thinking a lot about online identity, advertising and the different ways that Google and Facebook know who we are and know when to serve us an advertisement (aka banner ad).
Google has someone use multiple emails & profiles and has no way to connect them all together. I know Google often plays the long game but even from a short term point of view, I feel this is starting to hurt than help them. If Google doesn’t know all my profiles then how can they get a better understanding of who my whole self is online and what I like or don’t like for that matter.
After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.
Sign Up For Next Year
…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.
I’m lucky to have been picked to speak at Hero Conf that’s taking place in Philadelphia, Pennsylvania this year. Last year I attended the event in Portland, Or which was great as it was the first time I got to see the city and take the train down the West Coast. I digress.
I’m going to talk about attribution for my talk and how to use it to figure out where to spend your money and time within your marketing team. Attribution has been a hot topic. on my blog the last year or so.
Hope to see you in Philadelphia April 25 – 27th, 2016.
What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?
I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.
I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.
TAKE THE SALARY SURVEY
survey closed: See Results
Sign Up For Next Year’s Results & Survey
Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.
Paid = Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.
Late November 2015 I started running programmatic with Adgorithms based in Europe. I picked them because they had a good reputation, financially stable and I liked the people I had been talking with during the initial opening talks. Read my pieces on 5 Questions To Ask Your Next Programmatic Vendor, which was a post I came up with as I was vetting different vendors.
After spending 6 weeks and $15,000 dollars attemping to get a long term strategy up and running. I came away with some major lessons that will shape how I look at programmatic advertising and my experiences going forward with the medium. A big cavet is I wanted to keep programmatic in-house and not outsource to an agency like The Exchange Labs.
See what you’ll be working with from your vendor. I had to push Adgorithms to give me access to a dashboard and this should have been a bigger red flag, if they hadn’t said early on that not all ads would run through their technology stack. Like many vendors they run some ads through a third-party platform. Making sure the dashboard has the metric you’d want to see from CTR & CPC to CPA based on your pixel firing on your site. Also make sure you like how the dashboard looks and is easy for you to use.