T: @DuaneBrown

Paid Media Salary Survey Results 2017

It’s that time of year. No not tax season but that’s fast approaching for many of us on both sides of the pond. However, it’s our second annual salary survey!

This year we recieved 302 responses, which is a 25% increase YoY. Again the USA, UK and Canada round out the top 3. Australia, you’re so close again this year with spot #4. Netherlands takes spot #5 and my Germany friends are #6 (they were #5 last year).

We have a new feature section this year. We show a break down of male and female salaries in our top 4 markets, which is a nice new addition. WUNDERBAR! (German for wonderful). We’ve also added median salary as well per a request from the community. I think that covers it.

READ THE 2017 PAID MEDIA SALARY SURVEY RESULTS

P.S. As per my note last year. Some people have only been in paid 3 – 5 years BUT have been working for 10+ years in their career. This can skew salaries higher then you’d expect. Please take that into account across all countries.

Pricing Your Agency Services in 2017

Pricing is a sensitive subject because often talking about money is taboo, in some people’s eyes. However, you’ve to want to get paid and you’ve to want to talk about money if you’re going to run your own company. Once you’re comfortable talking about money then you’ve to honestly figure out the harder question of…

How Much Am I Going To Charge?

This isn’t as easy as it seems. Traditionally people said you should take your costs for the year and divide by 2,000 hours. The reason people said 2,000 hours was because it was assumed you’d take 2 weeks of vacation. Plus 50 weeks X 40 Hours/Week = 2,000 hours. Lets not forget that predicting your costs for the year is wildly inaccurate most of the time.

1. What happen if an emergency comes up?

2.What if you want to take 4 weeks vacation?

Plus by selling hours to your clients, means you can only make more money if you work more sells each year. This usually means you work more hours or you hire someone to help out. When that person is maxed on hours you start the vicious cycle all over again. A twist on selling hours is adding 10% or even 20% on top for profit.  This can work but again you’re still limited by hours and you’re assuming you’ll bill 2,000 hours/year. Plus it incentivizes agencies to work as many hours as they can to max billable hours each month. There is no reason for them to be effective and then efficient with your account.

Read more…

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