All posts tagged Oz
After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.
…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.
What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?
I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.
I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.
TAKE THE SALARY SURVEY
survey closed: See Results
Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.
Paid = Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.
I gave a talk at Conversion Road Trip NYC 1st June, 2015. I talked about unlocking unmet demand in your AdWords account and making sure you capture all the customers you could for each market.
Lets say you want to quit your job tomorrow and start a business renting designer jeans to the middle class based on a monthly subscription fee… or maybe a one off cost for the weekend.
You setup your AdWord account and have the perfect ad copy, keywords and account settings. You put in your budget for each campaign and just before you launch you add in your location targeting.
What I see clients do from Toronto to London and back to Vancouver is put everything major English speaking country under each campaign. The challenge is you’ve countries fighting for budget and no one country can truly max out their budget and capture all the leads or customers for that market.
Oz & NZ start spending their budget and then the UK and by the time you start spending money in USA, you’ve spent almost half your campaign budget, which doesn’t leave a lot of room for USA.
DigitasLBi’s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. Consumers now use a total of 5 devices before making a purchase; a significant increase from the 2.8 devices reported in 2014.
This global reports shows not just a shift but a change in habits across 17 participating countries include Australia, Belgium, China, Denmark, Dubai, France, Germany, Hong Kong, Italy, India, Japan, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the United States.