Over the next 12 months Google will finish a product roll out that will define the company for the next decade. With advertising being a $60 billion dollar business in the USA alone and Google making up 50% of that revenue. Any change Google makes to their AdWords has a profound effect on their future growth.
The two products rollouts are Expanded Text Ads and a major overhaul of their AdWords platform interface. I won’t go into detail on each change as you can follow the links above. Over ten years I’ve seen many changes with AdWords (and even Google Analytics). However, these two changes are a dramatic shift in how Google does business and a North star for the company to be more mobile focused.
If Google makes even a small misstep then that has an impact on their revenue and the moonshot projects they invest in. We are already starting to see early results roll in that Expanded Text Ads are underperforming compared to old AdWords ads. If Google can’t get this under control in the next 3 months then I don’t know if 2017 will be a brighter year for AdWords.
While I was in London a few weeks ago. I had the opportunity to be interview for webcertain.tv, which covers news and updates around the marketing industry. The 5 minute talk was a cool experience and really glad I got to talk about mobile marketing.
Mobile marketing is now a vital part of any marketing strategy. We are joined by Duane Brown, performance marketer at Unbounce, to talk through differences between mobile and desktop and how that impacts user experience. We also discuss the small things that make a big difference, how to maximise the effect of mobile, and how to understand what content you should serve your customers.
Despite living in London for two years, I never spoke at a conferences because I worked to much… agency and startup life can do that to a person. Plus I spent a lot of time traveling ever 5 – 6 weeks to a new country or city/town in the UK. However, I’m bloody excited to announce I’m speaking at SMX London on 19th May, 2016. The conference is 18th – 19th May 2016 in East London.
A sort of homecoming as my first flat and first job were both in East London. I’ll be literally taking the stage to speak a few blocks away from my first job in London. Hopefully the May weather will be on my side and provide a few warm evenings for networking with sun throughout the day.
My talk is going be about converting mobile users. I’m sharing the stage with Andrew from Which Test Won and Lewis from Rakuten, which I think will make this a rather interesting talk. We’ve 75 minutes in total, which I feel means we each talk for 20 minutes and then we get 15 minutes of Q&A with the audience afterwards.
DigitasLBi’s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. Consumers now use a total of 5 devices before making a purchase; a significant increase from the 2.8 devices reported in 2014.
This global reports shows not just a shift but a change in habits across 17 participating countries include Australia, Belgium, China, Denmark, Dubai, France, Germany, Hong Kong, Italy, India, Japan, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the United States.
The Problem 2016. There are more startups than money, talent or consumers can support or even VC money can fund. We’re reaching a point where the pendulum is swinging back in the other direction for […]