T: @DuaneBrown

Ad Blockers Won’t Go Away Until We Make More Relevant Ads

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I get pitched a lot from vendors across the marketing industry who say they have the platform to solve my marketing challenges and make me more money. However, most can’t do it without giving their platform more credit then it deserves in our attribution model.

Yesterday I got pitched AdLinks. The platforms lets a brand create s shortened URL that cookies a person each time someone clicks on the link. Once that happens the person will start to see banner ads for the brand around the internet. This is a semi-remarketing play because the person doesn’t have to go to your brands website, you can send them to any site with the shortened URL. People seem to be doing these new ad styles becomes of ad blockers I feel.

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Ad Blockers
With 20% – 35% of people using ad blockers (more UK stats) across all age demos and most income types over the last few years. This doesn’t seem like a trend that is going to slow down. People are trying to stop seeing all the bland, boring or low relevance ads that are taking over their screens. It seems that every marketing platform is trying to find ways to put more banners ads in front of people, which is the main reason why people are using ad blockers to begin with.

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Seoul Metro Digital View Stations

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Daum’s interactive HD touchscreens can be found in major subway stations around Seoul, Korea. Since 2010, all Seoul Metro stations feature the world’s largest digital signage service, which are 46″ touchscreen kiosk featuring a combination of advertising, transit information and local area maps. Similar to the digital screens in Kuala Lampur.

What’s interesting about these ones is the three screens:

Small Screen: Used for advertising & ordering items mainly.

Middle Screen: You’ll find local maps, transit information, basketball & sports video replays and tourist information at the touch of a button. It’s interactive, so you can find information you need about the area if you’re lost in Seoul, which is pretty hard to do.

Large Billboard: Mainstream advertising for major movies, car and TV shows I found.

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Hong Kong Station Has An Internet Booth

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Hong Kong Station, think Union Station in Toronto or Penn Station in New York, is a major hub for transportation around Hong Kong and getting people out to the airport. I was there checking in a day early for my flight out to Seoul when I came across this free internet station setup in the middle of the underground. There is another 3 screens on the other side of the booth, which was being used by a number of people as I walked around to get pictures and check out the system for myself.

DOOH On Kuala Lumpur’s Railway

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After spending 3 days in Kuala Lumpur and taking both their monorail and commuter rail system, it was great to see how they use DOOH screens on the latter:

  • Communicate station information
  • Tell you where you’re on your journey
  • Show ads for local brands and events
  • Tourist information: beware of pickpockets

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Driving App Downloads: Learn How To Create An App Install Campaign On Twitter

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Last week Twitter launched the ability for marketers to launch a campaign to drive app installs on Twitter. Previously it was only available to select advertisers. We’re set up a few here at the office and though it wasn’t hard, we ran into a few roadblocks ourselves.

Before Launching Your Campaigns on Twitter
1. You’ll want to export your Mailchimp subscriber list to Twitter and create a tailored audience from your subscribers. Your Mailchimp list should have at least 5,000 subscribers and it’ll take 6 hours for Twitter to process your list. I’d take care of this task on a Friday, so your list is ready to start on the following week.

2. Create a conversion tag for your website and mobile app. Click on “Conversion Tracking” at the top of your Twitter dashboard. Follow the on screen instructions for a website conversion tag. We picked 30 days window for attribution as we know our customers don’t buy right way and may take some time to decide if our product is for them.

For our mobile app, we integrated Twitter with Appsflyers, which is what we use to track app installs (across different platforms) at work. If you’ve used Appsflyer before, login into your account and select Twitter as your media source. Your Twitter account will ask if you want to connect with Appsflyer and after you say yes, it’s done! Now lets go about setting up your first campaign.

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