The modern day gamer has changed a lot since I was a kid playing my Nintendo Christmas morning in my PJs. Understanding who they are is becoming even harder as the medium age shifted upwards over the course of the last 20 years. The average game player is 30 years old today (including me) and has been playing games for 12 years+. I’ve been playing for about 22 years now and can say there is a lot of us who want more then Madden or Call of Duty/WW games. We’ve the money to spend:
- Consumers spent $24.75 billion on video games, hardware and accessories in 2011.
- Purchases of digital content accounted for 31 percent of game sales in 2011, generating $7.3 billion in revenue.
More women are playing video game then ever and truly represent almost 50% market share… and no they don’t want a barbie game.
- Forty-seven percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (30 percent) than boys age 17 or younger (18 percent).
With revenue rising year over year and women becoming a larger demographic overall.
What does the average gamer look like today?