Over the last 24 hours since Amazon (& CEO Jeff Bezos) launched their Fire Phone, a lot has been said by the media. I’m no analyst nor do I spend a lot of time shopping at Amazon because their stock levels in Canada have never reached the volumes we see in the UK or US, which are huge market for them. So in reality I don’t think I’m their target market.
However, I believe the Fire Phone will succeed, despite what some of my industry colleagues think. The Fire Phone isn’t simply a Facebook play made by Amazon. It’s more akin to Apple’s iPhone or Google’s Nexus because of trust. Jeff Bezos has put customers at the centre of all decisions that Amazon makes even when that goes against what the data tells you to do.
7 thousand teenagers were asked what platforms they use. The only things not surprising in this report is that YouTube and Netflix are the leading videos services. Other findings:
- Over 70% don’t read BuzzFeed, Mashable, Funny or Die, Gawker or TMZ
- 82% still use text/sms as their major form of messaging
- Pandora & iTunes still dominate over Spotify
- Only 8 percent of students reporting use of professional networking service Linkedin.
Where do teens spend their time. There is only so much Tumblr and indie blogs you can read in a day. All findings from: The Best and Worst: Media Habits of the Class of 2014.
I’d not call it the definitive source of research (The Millennial Index) on millennials, however, I’d say it’s another source to look at and see how it reflects a generation.
- Just 15% of Millennial spend 3 hours or more on Twitter a week
- Only a minority (41%) spend more than 3 hours a week on Facebook and 29% spend more than 3 hours a week on YouTube
- 65% of Millennials spend more time accessing the internet via a laptop or desktop PC than via their smartphone or tablet
I’ve spend this year targeting youth and my generation more than any other year with my career. Digging into the numbers with helping client’s design websites, understand how my generation uses technology and what privacy actually means to us. Teens are more savvy then some give them credit for but they still have a lot to learn as they navigate the Internet and how it truly works.
Want to know what people truly think about your brand across social media platforms? Check out hshtags - the engine searches Twitter, Instagram, Tumblr, YouTube, Facebook, Vimeo and Flickr – for all your ethnographic needs.