Since late last year and as we just hit YouTube’s 10th birthday yesterday. Everyone seems to be talking about Facebook hitting 4 billion video views. These same people think that Facebook is killing it on video and stealing YouTube’s crown. However, I’m not so sure about that for three reasons:
When I start a search at Google or even Bing, I don’t see videos on Facebook come up as a search result. Whether I search for shows, movie trailers or clips from a TV show….this is a problem for Facebook because teens still love YouTube.
No one likes them and yet Facebook seems hell bent on forcing videos down our throat. Until Facebook breaks out autoplay VS “click to watch” videos, we may never know how interested people are in our videos. The only thing worse is autoplay music on sites.
If 5-11% of accounts are fake on Facebook. How many of those accounts are repeatedly playing videos to appear like a real account. We already know click farms are huge on Facebook and fake liking groups. Wouldn’t this be the next logical step?
Don’t get me wrong, Facebook is doing well in video because they are realigning the company into mobile, which is a huge way that many people watch video. However, until the above changes, I don’t see Facebook being king of video. Someone will take YouTube’s crown one day but that day hasn’t happened yet.
Update: What’s A Video View On Facebook. (hint: Only 3 Seconds Vs. 30 At YouTube)
Over the last 24 hours since Amazon (& CEO Jeff Bezos) launched their Fire Phone, a lot has been said by the media. I’m no analyst nor do I spend a lot of time shopping at Amazon because their stock levels in Canada have never reached the volumes we see in the UK or US, which are huge market for them. So in reality I don’t think I’m their target market.
However, I believe the Fire Phone will succeed, despite what some of my industry colleagues think. The Fire Phone isn’t simply a Facebook play made by Amazon. It’s more akin to Apple’s iPhone or Google’s Nexus because of trust. Jeff Bezos has put customers at the centre of all decisions that Amazon makes even when that goes against what the data tells you to do.
7 thousand teenagers were asked what platforms they use. The only things not surprising in this report is that YouTube and Netflix are the leading videos services. Other findings:
- Over 70% don’t read BuzzFeed, Mashable, Funny or Die, Gawker or TMZ
- 82% still use text/sms as their major form of messaging
- Pandora & iTunes still dominate over Spotify
- Only 8 percent of students reporting use of professional networking service Linkedin.
Where do teens spend their time. There is only so much Tumblr and indie blogs you can read in a day. All findings from: The Best and Worst: Media Habits of the Class of 2014.
I’d not call it the definitive source of research (The Millennial Index) on millennials, however, I’d say it’s another source to look at and see how it reflects a generation.
- Just 15% of Millennial spend 3 hours or more on Twitter a week
- Only a minority (41%) spend more than 3 hours a week on Facebook and 29% spend more than 3 hours a week on YouTube
- 65% of Millennials spend more time accessing the internet via a laptop or desktop PC than via their smartphone or tablet
I’ve spend this year targeting youth and my generation more than any other year with my career. Digging into the numbers with helping client’s design websites, understand how my generation uses technology and what privacy actually means to us. Teens are more savvy then some give them credit for but they still have a lot to learn as they navigate the Internet and how it truly works.