T: @DuaneBrown

If Grindr Was Reinvented for Dating in 2013

Grouper

Grindr, an app for gay guys and meeting our fellows mos close by, has always been focused around meeting up and sex. Dating happens as does finding a friend, though those are rare and well lets just say rare.

Dating among my gay male friends is subtly different then my straight friends, which is mostly because it involves the female factor. My female friends have a slightly heightened sense of security, rightful so, and won’t just randomly meetup with a guy off the Internet after only chatting for a few weeks, let alone a couple nights. Guys have no issue doing this and more so among my gay male friends.

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Who Is The Modern Day Gamer?

The modern day gamer has changed a lot  since I was a kid playing my Nintendo Christmas morning in my PJs. Understanding who they are is becoming even harder as the medium age shifted upwards over the course of the last 20 years. The average game player is 30 years old today (including me) and has been playing games for 12 years+. I’ve been playing for about 22 years now and can say there is a lot of us who want more then Madden or Call of Duty/WW games. We’ve the money to spend:

  • Consumers spent $24.75 billion on video games, hardware and accessories in 2011.
  • Purchases of digital content accounted for 31 percent of game sales in 2011, generating $7.3 billion in revenue.

More women are playing video game then ever and truly represent almost 50% market share… and no they don’t want a barbie game.

  • Forty-seven percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (30 percent) than boys age 17 or younger (18 percent).

With revenue rising year over year and women becoming a larger demographic overall.

What does the average gamer look like today?

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Designing A Better Archetype

Sam Ladner over at Copernicus Consulting Group recently penned a piece about Designing for women using archetypes, not stereotypes. The piece does have a strong focus on women.

Personas of women are often flat, stereotypical and narrow characters who share little of the paradox and complexity of actual women.

However, I’d say that many minority groups such as gays and blacks or hispanics would agree that a better archetype about them is needed too. Sam does a great job of breaking down the “busy mom on the go” stereotype and looks at what a better archetype might be with 5 great examples in her view. The piece above is a great look at how to better define what your customer looks like.

What’s In A Number?

Pricing. It’s a bloody hot topic. I’ve thinking about it more then ever over the last year as I head into year two of eat:Strategy. People are price sensitive, regardless of if we’re talking about people in Toronto or Singpore. Everyone wants to get a deal. The last few weeks I’ve come across two articles:

5 Psychological Studies on Pricing

The 11 Ways That Consumers Are Hopeless at Math

Both articles have me reevaluating if I priced my own conference correctly. Removing the group of people who will always think it’s to expensive. Could I have still shifted my pricing around this year to yield higher ticket sales? Maybe yes, maybe no. The funny thing is that value, price and actual cost are all different. If we look at The Econimist:

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Using Design To Create Motivation

I was addicted to scratch lottery tickets, for about two weeks, in high school and that was almost enough for me and gambling. I’ve been gambling a couple times after those two weeks in high school and always with a limit of $20. I never took much thought to the current design of casinos and the dark and almost blinding lights that you see flashing all around you. Don’t even get me started on the lack of fresh air in those places. However, it seems down at one casino in Las Vegas is a hotel looking to change the game:

“..they have remade the architecture of gaming itself, creating spaces that allow people to enjoy the act of losing money, and encouraging them to lose even more.”

and

“The data is clear. Gamblers in a playground casino will stay longer, feel better, and bet more. Although they come away with bigger losses, they’re eager to return.”

I never thought there was or could be a Psychology Of Casinos, However, everything I think I know is being thrown out the window by a casino that is half the size of its major rivals and brining in more money then they know what to do it. Think of them as the Apple of casinos because design isn’t just an afterthought anymore. It’s part of your strategy.

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