T: @DuaneBrown

[Results] PPC & Performance Marketing Salary Survey 2016

After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.

Sign Up For Next Year

…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.

Salary Survey: Calling All PPC, Paid and Performance Marketers

salary survey

What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?

I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.

I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.

TAKE THE SALARY SURVEY 

survey closed: See Results

Sign Up For Next Year’s Results & Survey

Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.

Paid =  Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.

PwC Global Shoppers Report: Learn How 19 Countries Use Mobile To Shop

PCW Total Retail Survey 2015

What do thousands of shoppers around the world reveal about their shopping habits. PricewaterhouseCoopers (PwC) released their Total Retail, which has surveyed 19,000+ online shoppers in 19 different countries around the world on 6 continents. The reports shows how mobile is and isn’t changing retail and what the future of commerce, online & in-store, may look like.

 Yet, just 29% of our survey respondents overall currently envision using their smart phone as their “main tool” for purchasing (see figure 8 on page 16) and, despite the extraordinary global penetration of mobile phones and devices shown in figure 5 below, only 3% of our respondents chose them as their “preferred” payment method. Moreover, more than half of our 19,000- plus respondents have never used a mobile phone or tablet to shop (52% and 54%, respectively).

Mobile Phone Shopping

Where Does Facebook Still Dominate The Social Landscape?

TripAdvisor Report: Global Hotel And Travel Survey of 35,000 People Across 16 Countries

TripAdvisor - coverpage
TripAdvisor has conducted one of the world’s largest hotel and traveler survey to date. With over 35,000 participants from 26 countries and 7 regions, it takes into account the travel attitudes and behaviours of consumers across the global. If you’ve a travel client or a client who’s business relies on tourism and travelers. I could think of a better report.

Key insights from the survey include:

– Travel planning is dominated by online resources

– 80% of worldwide travellers say that it’s important their accomodation provides free wifi

– 93% of travellers worldwide say online review have an impact on their booking decisions

– 83% of Australian properties actively monitor social media

– On average, travellers bring 4 web-enabled devices on trips

One finally note, you can even compared the global results against each country and download a report. TripBarometer: The World’s Largest Accommodation and Traveller Survey

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