A few weeks ago I wrote about the basics of app store optimization. We’ve already proved that mobile is here. With more than 2 billion smartphones worldwide and that number expected to double by 2020.There has never been a better time to get involved with marketing an app. Plus with Google putting ads in the app store to court mobile app marketers and saying that mobile signals will affect search ranking. We’re truly living in a mobile world.
We may not be seeing tons of transactions occurring on mobile devices but we’re seeing people research, especially in store, and browse a brand’s digital properties while on their device.
Once brands build better mobile experience on smartphones (site & commerce stores), we’ll see that shift in mobile transactions increase sharply in the next 2-3 years. There is pent up demand that needs to be satisfied.
Even with tablets expected to surpass 1 billion users this year. The fact many people use them at home, shows that a tablet is more of a PC than a mobile smartphone in its current incarnation.
Today we’re going to look at marketing your app. A lot of brands need to do this to stay competitive or help raise their brand’s awareness in a crowded marketplace. As Ev said, attention is short and its what we should be paying for.
Now how to spend your money wisely, so you get the best return. Using my experience of marketing an app for a UK startup last year. I’ll cover the four areas you need to consider before marketing your app: Research, Analytics, Spend and Media Networks.
Mobile isn’t the future. It’s the present. Mobile apps are changing how we interact with devices, websites and even with a brand. There are new opportunities being created by companies who want to create a relationship with their customer and provide something of value in return.
This post will show the growth of mobile app, mobile search and what it really takes to gain a strong visibility in a crowded market place while trying to drive engagement and installs for your app.
When you look at the top 10 online properties in the US, 34% of visitors are mobile-only (comScore data). BuzzFeeds traffic is heavily mobile for the last 18 months and is only growing stronger each day.
If you’ve any doubt that mobile is changing how we use the internet. Than you need to read Ben’s deck on Mobile Is Eating The World. This is no longer a revolution but a seismic shift in how business is done and how people will search for the future.
Last week Twitter launched the ability for marketers to launch a campaign to drive app installs on Twitter. Previously it was only available to select advertisers. We’re set up a few here at the office and though it wasn’t hard, we ran into a few roadblocks ourselves.
Before Launching Your Campaigns on Twitter
1. You’ll want to export your Mailchimp subscriber list to Twitter and create a tailored audience from your subscribers. Your Mailchimp list should have at least 5,000 subscribers and it’ll take 6 hours for Twitter to process your list. I’d take care of this task on a Friday, so your list is ready to start on the following week.
2. Create a conversion tag for your website and mobile app. Click on “Conversion Tracking” at the top of your Twitter dashboard. Follow the on screen instructions for a website conversion tag. We picked 30 days window for attribution as we know our customers don’t buy right way and may take some time to decide if our product is for them.
For our mobile app, we integrated Twitter with Appsflyers, which is what we use to track app installs (across different platforms) at work. If you’ve used Appsflyer before, login into your account and select Twitter as your media source. Your Twitter account will ask if you want to connect with Appsflyer and after you say yes, it’s done! Now lets go about setting up your first campaign.
I doubt this is any different then Google’s search algorithm, which they are always tweaking and changing on us. With the fall fast approaching, I bet both company’s will be launching new products and services that will effect those algorithm.
Check out the article and get upto speed before more changes happen this Fall on Facebook. I’m pretty sure we’ll see that new photo sharing app that we’ve all been talking about the last few months. Don’t confuse this with Google’s photovine that launched this week.
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