I’m pretty pumped to announce I’ll be speaking at State of Search in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of my pitch was:
How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.
My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.
Over the next 12 months Google will finish a product roll out that will define the company for the next decade. With advertising being a $60 billion dollar business in the USA alone and Google making up 50% of that revenue. Any change Google makes to their AdWords has a profound effect on their future growth.
The two products rollouts are Expanded Text Ads and a major overhaul of their AdWords platform interface. I won’t go into detail on each change as you can follow the links above. Over ten years I’ve seen many changes with AdWords (and even Google Analytics). However, these two changes are a dramatic shift in how Google does business and a North star for the company to be more mobile focused.
If Google makes even a small misstep then that has an impact on their revenue and the moonshot projects they invest in. We are already starting to see early results roll in that Expanded Text Ads are underperforming compared to old AdWords ads. If Google can’t get this under control in the next 3 months then I don’t know if 2017 will be a brighter year for AdWords.
Google has someone use multiple emails & profiles and has no way to connect them all together. I know Google often plays the long game but even from a short term point of view, I feel this is starting to hurt than help them. If Google doesn’t know all my profiles then how can they get a better understanding of who my whole self is online and what I like or don’t like for that matter.
After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.
…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.
I’m lucky to have been picked to speak at Hero Conf that’s taking place in Philadelphia, Pennsylvania this year. Last year I attended the event in Portland, Or which was great as it was the first time I got to see the city and take the train down the West Coast. I digress.
I’m going to talk about attribution for my talk and how to use it to figure out where to spend your money and time within your marketing team. Attribution has been a hot topic. on my blog the last year or so.
Hope to see you in Philadelphia April 25 – 27th, 2016.
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