T: @DuaneBrown

Pricing Your Agency Services in 2017

Pricing is a sensitive subject because often talking about money is taboo, in some people’s eyes. However, you’ve to want to get paid and you’ve to want to talk about money if you’re going to run your own company. Once you’re comfortable talking about money then you’ve to honestly figure out the harder question of…

How Much Am I Going To Charge?

This isn’t as easy as it seems. Traditionally people said you should take your costs for the year and divide by 2,000 hours. The reason people said 2,000 hours was because it was assumed you’d take 2 weeks of vacation. Plus 50 weeks X 40 Hours/Week = 2,000 hours. Lets not forget that predicting your costs for the year is wildly inaccurate most of the time.

1. What happen if an emergency comes up?

2.What if you want to take 4 weeks vacation?

Plus by selling hours to your clients, means you can only make more money if you work more sells each year. This usually means you work more hours or you hire someone to help out. When that person is maxed on hours you start the vicious cycle all over again. A twist on selling hours is adding 10% or even 20% on top for profit.  This can work but again you’re still limited by hours and you’re assuming you’ll bill 2,000 hours/year. Plus it incentivizes agencies to work as many hours as they can to max billable hours each month. There is no reason for them to be effective and then efficient with your account.

Read more…

The Future Of Search Is Voice. Are You Ready For The Change?

How To Grow Your Paid Media Business By 30% Each Month

I’m Speaking at #InboundYVR November 2016

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November is looking to be a double fist pump kind month. I’m getting to speak at State of Search on November 15th and not I get to Inbound Marketing YVR too. This talk will be 20 minutes and I don’t want to give away the topic but the future of search depends on what I will talk about.

I’m Speaking at State Of Search 2016

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I’m pretty pumped to announce I’ll be speaking at State of Search  in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of  my pitch was:

How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.

My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.

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