Looks like I’ll be speaking at AF Expo down in San Francisco. It’s a conference put on by MediaBistro and Allfacebook. My topic will be:
Facebook Pages: Using Content and Conversation to Build Community
Now that they’ve begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.
Really excited to go down to San Francisco and meet the team and startups in the area.