T: @DuaneBrown

Company Description
Yarnspirations.com is the invention of Spinrite LP, North America’s largest craft yarn producer since 1952. Spinrite researches, develops, manufactures, and markets a variety of consumer craft yarn and pattern books which encompasses well-known brands Patons, Bernat, Caron, and Lily Sugar ‘n Cream.

Work

  • This was a new account for Art + Science, after a pitch with other Toronto ad agencies.
  • Controlled $15,000+/month of paid search spend on Google (including Google Display Network), Bing & AdRoll
  • Increased AOV by 27% to $50
  • Increased conversion rate by 18% to 1.06%
  • Decreased CPA by 12% to $38
  • Grew account by adding generic keywords once we had established a base with brand terms.
  • Used Google Analytics to manage campaigns, track data & create actionable insights to achieve the business objective of growing online revenue month over month
  • Managed campaigns in United States & Canada

Outcome
Success was measured by meeting our monthly revenue target while trying to grow the online business across North America.

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