T: @DuaneBrown

Company Description
Mopp is the leading brand in the UK when you want to book a cleaner online. The brand was launched in April 2013 and bought by Handy in September 2014.

Work

  • Shaped & launched the marketing plan for our iOS app.
  • Drove 3,000 installs of app in 4 months on Twitter, Facebook and media networks
  • Used Appsflyer data to analyze and benchmark performance across channels, media properties and creative
  • Develop actionable optimization recommendations based on app data
  • Profiled customers to create up/cross-sell messaging to increase retention rate
  • Managed relationships with vendors to drive implementation of marketing strategies

Outcome
Success was measured by meeting our monthly CPA, which we hit 80% of the time. When we didn’t, it was due to a high number of generics. We also had a steady growth of 30% MoM, through optimizing campaigns, during my tenure as we created efficiencies within our department to allow us to handle more campaigns and increased budgets.

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