Company Description
eat:Strategy is a day long strategy conference held Toronto each July., combining minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world.
Work
- Secured speakers from Strawberry Frog, Syncapse, Big Spaceship, Idea Couture, Odopod and Taxi
- Secured sponsorship from Yahoo, ReadWriteWeb, AppliedArts and AGO
- Over two years 130 industry professionals from design, digital/advertising agencies came out to share knowledge and network with the speakers
- Created integrated marketing communication plan for entire conference including public relations, sponsorship, community opportunities and advertising
Outcome
eat:Strategy was sold out after working on a tight deadline of only 3 months to create the conference from scratch in year one. Year two has continues on that success in 2012.
