T: @DuaneBrown

Company Description
Digital Agency Day was an online and in-person event run by Unbounce and Hubspot to inspire and educate agencies on how they can grow their business in 2016 and make more money.

Work

  • Controlled $10,000 budget on AdWords, Facebook, Instagram, Taboola and Twitter. This was the largest media budget that Unbounce has ever spent on a single campaign
  • Decreased leads to $10.50 on Instagram and an average of $25 on Facebook & Twitter
  • Used Google Analytics to manage campaigns, track data & create actionable insights to drive leads
  • Created a remarketing framework to sell out our 3 headline events, which included one event having 800 registration
  • Exceeded targets while staying under budget by 10%
  • Optimized campaign to lowest CPL in company history
  • Managed campaigns in United States, United Kingdom, Brazil & Canada
  • Other Notables
    – Featured in One Page Love
    – Hashtag trended on Twitter during the event

Outcome
Success was measured by driving people to sign up for the day’s events.

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