Digital Agency Day was an online and in-person event run by Unbounce and Hubspot to inspire and educate agencies on how they can grow their business in 2016 and make more money.
- Controlled $10,000 budget on AdWords, Facebook, Instagram, Taboola and Twitter. This was the largest media budget that Unbounce has ever spent on a single campaign
- Decreased leads to $10.50 on Instagram and an average of $25 on Facebook & Twitter
- Used Google Analytics to manage campaigns, track data & create actionable insights to drive leads
- Created a remarketing framework to sell out our 3 headline events, which included one event having 800 registration
- Exceeded targets while staying under budget by 10%
- Optimized campaign to lowest CPL in company history
- Managed campaigns in United States, United Kingdom, Brazil & Canada
- Other Notables
– Featured in One Page Love
– Hashtag trended on Twitter during the event
Success was measured by driving people to sign up for the day’s events.