T: @DuaneBrown

Company Description
Buckley Insurance has been helping Canadians buy home and car insurance for over 50 years.

Work

  • Controlled $10,000+/month of paid search spend on Google & Bing
  • Increased conversion by 50% month over month for Q1 2015
  • Decreased CPA by 15% to $855
  • Grew account by adding affinity related car/auto/vehicle insurance keywords
  • Used Google Analytics to manage campaigns, track data & create actionable insights to achieve business objectives. Client provided us with sales number for inbound phone calls
  • Managed campaigns in Ontario, Canada.

Outcome
Success was measured by meeting our monthly sales for online and inbound phone calls. This was a new account for the agency.

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