T: @DuaneBrown

[Results] PPC & Performance Marketing Salary Survey 2016

After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.

Sign Up For Next Year

…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.

I’m Speaking at Hero Conf Philadelphia 2016

hero Conf Philly

I’m lucky to have been picked to speak at Hero Conf that’s taking place in Philadelphia, Pennsylvania this year. Last year I attended the event in Portland, Or which was great as it was the first time  I got to see the city and take the train down the West Coast. I digress.

I’m going to talk about attribution for my talk and how to use it to figure out where to spend your money and time within your marketing team. Attribution has been a hot topic. on my blog the last year or so.

Hope to see you in Philadelphia April 25 – 27th, 2016.

Salary Survey: Calling All PPC, Paid and Performance Marketers

salary survey

What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?

I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.

I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.

TAKE THE SALARY SURVEY 

survey closed: See Results

Sign Up For Next Year’s Results & Survey

Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.

Paid =  Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.

What I Learned After Spending $15,000 On Programmatic

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Late November 2015 I started running programmatic with Adgorithms based in Europe. I picked them because they had a good reputation, financially stable and I liked the people I had been talking with during the initial opening talks. Read my pieces on 5 Questions To Ask Your Next Programmatic Vendor, which was a post I came up with as I was vetting different vendors.

After spending 6 weeks and $15,000 dollars attemping to get a long term strategy up and running. I came away with some major lessons that will shape how I look at programmatic advertising and my experiences going forward with the medium. A big cavet is I wanted to keep programmatic in-house and not outsource to an agency like The Exchange Labs.

Dashboard
See what you’ll be working with from your vendor. I had to push Adgorithms to give me access to a dashboard and this should have been a bigger red flag, if they hadn’t said early on that not all ads would run through their technology stack. Like many vendors they run some ads through a third-party platform. Making sure the dashboard has the metric you’d want to see from CTR & CPC to CPA based on your pixel firing on your site. Also make sure you like how the dashboard looks and is easy for you to use.

Read more…

Advertising on Instagram in 2016

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With a community of more than 400M, Instagram is one of the world’s largest mobile ads platforms.

There are more than a few places to learn the basic of advertising on Instagram. If you’ve done advertising on Facebook, then you know the Facebook Power Editor all too well. The same interface is used for Instagram.

I wanted to mention a couple important features that make it different than advertising on Facebook but not at the sametime. Beyond it being a visual platform and mobile first before Facebook way.

Read more…

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