Infographic: Marketing Map Integration
Do you want to know why integration is so difficult? See this amazing Marketing Map.
Found this via the crazy team over at Noise Digital & Marketing Map.
Facebook and Twitter users spend 1.5x more online
Brian Solis over at his blog had a great piece up last Friday:
Facebook and Twitter users spend 1.5x more online than the average Internet user.
Some of the findings in the report include the following:
- Taking a snapshot view, members of social networking sites spend 1.5x more online than the average Internet user.
- 23% of Twitter users follow businesses to find special deals, promotions, or sales. Of that, 14% of Twitter users reported taking to the stream to find and share product reviews and opinions.
- On Facebook, heavy users spend on average $67 online, topping the total internet average of under $50. Active Twitter users weren’t far behind, spending on average $63.
If you’re following a brand to get deals then you can also say you somewhere prefer that brand over others in the category. Why would anyone follow a brand they don’t like to just get a deal? Doesn’t make any sense. More brands need to understand this and start leveraging this opportunity to make more money.
Foursquare Badge List
I recently came across Chaunce’s Foursquare Badge List and loved going through it. Not because I need to unlock more badges but because I find the list helpful when planning places to eat when visiting a new city.
I’ve lost track of which brand are partnering with FourSquare and offering deals or can let me know about specials for the city I’m going too. I’m going to San Francisco in a few months and the ZAGAT badge is recommending restaurants that all offer specials I’d not have known about otherwise:
Some of the other cities covered by ZAGAT are New York, Chicago, Boston and Los Angeles. I’m looking forward to seeing if there are any other badges that can help me see more of London & Manchester when I visit in the Fall.
This is what makes FourSquare special and going to drive more growth into 2011. It’s becoming a social guide for places you might not know about. I’ve found 7 new places for San Francisco and learned about which nights have deals as well. I’m really excited to see how FourSquare can help shape my experience while in San Francisco.
Blackbird Pie by @robinsloan
My list of 75+ paid social media monitoring tools divided by continent: http://bit.ly/nFU9u … a nice upgrade.
Duane Brown
duanebrown
Just wanted to point out this cool tool if you ever want to grab a few tweets and give them a style background.
So, we decided to take the janky script we’ve been using to generate static HTML tweets for posts (like the one you see here), polish it up a bit, and make it public. And if tweets really are the new quotes, this should come in handy: Blackbird Pie.
The origin of the script is both self- and user-centered. Mostly, we just think it’s a pain to take screen grabs of tweets. But of course we also think it’s a much better user experience to have @-mentions, hashtags and the account itself all linked and clickable.
Check out Blackbird Pie and start enjoying the nifty feature. My theme doesn’t let me grab the style of my Twitter background but I can handle that.
One Year Later: Paid Social Media Monitoring Tool List
It’s hard to imagine how the last year would have played out had I not make my post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide.
The people I’ve met, work opportunities that still continue to cross my desk and comments that still come in from email & Twitter prove to me that my idea was a great one.
Over the last year we’ve gone from 30+ tools to hitting the nail on the head at 80 last Tuesday. There have been a few interesting developments in the last year:
- More internal competition including many tools not based in English
- Each company trying to differentiate themselves from the pack
- Mergers are starting to happen between company’s within this space and even outside firms buying up monitoring tools.
One thing I’m going to try to do is divide this list into where each company is based from a headquarter perspective. I’m thinking that will help the everyone with a starting point as many people would want to try a tool that is closer to home and has a better understanding of their culture.
Klout & Virgin America Team Up
At 1pm I got an email that would help shape my August: Influencers Fly Virgin America Free to Toronto. I didn’t know until today that Klout was offering perks and partnering with some high profile brands to do it. It’s great to see that they’ve an Influencer Code of Ethics & Disclosure. Here is why Klout thinks brands should work with them:
World Map of Social Networks
A great look at how the world is using social networks and where Facebook is and isn’t dominating. This map shows Facebook continuing to gain ground over competitors abroad, which isn’t to shocking as we’re a global social community. While Facebook has yet to take over Brazil, China and Russia, however, the map shows Facebook overtaking Orkut in India, which is the first of the BRIC countries to fall. I think it’ll be a hold out between China and Brazil for Facebook to take over. Most likely China being the last one standing with all the challenges it brings to running a company within its walls.
Wrap-Up Post: North by Northeast Interactive
I spent the last two days holed up in the Hyatt Regency Toronto attending North by Northeast Interactive. This was the first year that North by Northeast had an interactive section and they did a great job pulling it together.
Getting your brand visibility
The domain industry is a cutthroat business with low margins and everyone and their mom thinking they can run a company in this industry. Some might even call the domains industry monopolistic competition. It may look easy on the outside but after being in this industry the last few months, I can tell you first hand it’s not.
Twitter Launches Shortener, T.co
A couple of days ago Twitter Introduced URL Shortener, T.co, which will effectively dethrone bit.ly as the default shortener of choice on many platforms. This T.co launch will be phased over the summer and bring two “unique” features to the table:
