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13 Tools To Help Market Your Startup In 2015

Startup Marketing Bullhorn

Working in the performance marketing space for 8 of the last 10 years has been amazing. I’ve been able to use many tools and services to do my job better (and faster). Maintaining quality should always been number 1.

I also believe in automation not repetition where possible. You should know how to do the task manually before automating anything (and why you’re doing it).

Below are some of the tools I use each week (some daily) to get my job done. A couple I’ve been using for 8 years now. They have stood the test of time.

Automation
Zapier – The software helps you connect two programs together that don’t have an official integration. e.g. importing a Twitter list into a Slack channel, so it’s searchable later by your team. I did this recently for a Twitter list I had based on research publications. Zapier’s recipe library.

IFTTT – It’s is a web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Dropbox, Instagram, and Craigslist. Seer Interactive put together a great list of IFTTT recipes for marketers.

AdWords Scripts – Provide a way to programmatically control your AdWords data. You can use scripts to automate common procedures or interact with external data in one to many AdWords accounts. Brainlabs has an AdWords script library that is a great resource if you work in the commerce space or have a ton of different inventory and SKUs.

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PwC Global Shoppers Report: Learn How 19 Countries Use Mobile To Shop

PCW Total Retail Survey 2015

What do thousands of shoppers around the world reveal about their shopping habits. PricewaterhouseCoopers (PwC) released their Total Retail, which has surveyed 19,000+ online shoppers in 19 different countries around the world on 6 continents. The reports shows how mobile is and isn’t changing retail and what the future of commerce, online & in-store, may look like.

 Yet, just 29% of our survey respondents overall currently envision using their smart phone as their “main tool” for purchasing (see figure 8 on page 16) and, despite the extraordinary global penetration of mobile phones and devices shown in figure 5 below, only 3% of our respondents chose them as their “preferred” payment method. Moreover, more than half of our 19,000- plus respondents have never used a mobile phone or tablet to shop (52% and 54%, respectively).

Mobile Phone Shopping

A Practical Guide To Mobile App Marketing

A few weeks ago I wrote about the basics of app store optimization. We’ve already proved that mobile is here. With more than 2 billion smartphones worldwide and that number expected to double by 2020.There has never been a better time to get involved with marketing an app. Plus with Google putting ads in the app store to court mobile app marketers and saying that mobile signals will affect search ranking. We’re truly living in a mobile world.

Mobile Commerces
8QrzMWe may not be seeing tons of transactions occurring on mobile devices but we’re seeing people research, especially in store, and browse a brand’s digital properties while on their device.

Once brands build better mobile experience on smartphones (site & commerce stores), we’ll see that shift in mobile transactions increase sharply in the next 2-3 years. There is pent up demand that needs to be satisfied.

Even with tablets expected to surpass 1 billion users this year. The fact many people use them at home, shows that a tablet is more of a PC than a mobile smartphone in its current incarnation.

Today we’re going to look at marketing your app. A lot of brands need to do this to stay competitive or help raise their brand’s awareness in a crowded marketplace. As Ev said, attention is short and its what we should be paying for.

Now how to spend your money wisely, so you get the best return. Using my experience of marketing an app for a UK startup last year. I’ll cover the four areas you need to consider before marketing your app: Research, Analytics, Spend and Media Networks.

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A Practical Guide To App Store Optimization

Mobile isn’t the future. It’s the present. Mobile apps are changing how we interact with devices, websites and even with a brand. There are new opportunities being created by companies who want to create a relationship with their customer and provide something of value in return.

This post will show the growth of mobile app, mobile search and what it really takes to gain a strong visibility in a crowded market place while trying to drive engagement and installs for your app.

Mobile Growth
When you  look at the top 10 online properties in the US, 34% of visitors are mobile-only (comScore data).  BuzzFeeds traffic is heavily mobile for the last 18 months and is only growing stronger each day.

03-the-duplication-complex-failing-to-acknowledge-the-importance-of-mobile-only-audiences

If you’ve any doubt that mobile is changing how we use the internet. Than you need to read Ben’s deck on Mobile Is Eating The World. This is no longer a revolution but a seismic shift in how business is done and how people will search for the future.

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Free Tool Builds 100+ Long-Tail Keywords For SEO & PPC

Keyword Tool uses Google’s Autocomplete to generate 750 relevant long-tail keywords based around a set of words you type into the search box (it’s free). If you’re involved with SEO, PPC or content creation then you know how useful these keywords can be. You can also find out searches for Google Play, which I’ll get into next month when I write about the Basics of App Store Optimization (ASO).

About Google’s Autocomplete
As you type in Google’s search box, you can find information quickly by seeing search predictions that might be similar to the search terms you’re typing. For example, as you start to type [Canadian], you may see other popular Canadian-related searches.

are-canadians-google-search

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