T: @DuaneBrown

In-Game Ads Future is with Video

AdAge had a post last week about video and what people hate about online video.

Key Findings

  • Buffering
  • Video that takes too long to load
  • Poor picture quality
  • The need to register for some sites

Even though the findings were for online video, I feel they can be applied for video ads. As in-game ads become more relevant and a standard within video games. I think future of in-game ads will include video and the ability to have it become dynamic. The only thing DoubleFusion, and Massive will have to remember is what people hate about online video.

[tags]Massive, DoubleFusion, In-GameAds, AdAge[/tags]

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