T: @DuaneBrown

How To Own SERP In A Post Right Hand Side Ad World

99Designs SERP

A few day’s ago I was doing some indirect competitor research and came across a double  listing for 99Designs. They served me a .com & .ca paid search ad…which is wasteful at best. Not sure who runs their paid search but that person or agency should be doing a better job.

However, it got me thinking about what if every brand started showing a .com and a local TLD for ever search results related to their brand name. With right hand side ads being extinct, this would be a smart strategy to gain more SERP real estate with the only down side being wasted impressions on one of your accounts.

This could be a mistake on 99Designs part but maybe this is a bold new strategy they are trying with the new reality of the search world we live in.

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