Keyword Tool uses Google’s Autocomplete to generate 750 relevant long-tail keywords based around a set of words you type into the search box (it’s free). If you’re involved with SEO, PPC or content creation then you know how useful these keywords can be. You can also find out searches for Google Play, which I’ll get into next month when I write about the Basics of App Store Optimization (ASO).
About Google’s Autocomplete
As you type in Google’s search box, you can find information quickly by seeing search predictions that might be similar to the search terms you’re typing. For example, as you start to type [Canadian], you may see other popular Canadian-related searches.
The search terms are a reflection of the search activity of users in the past and what Google thinks you might be searching for right now. The Keyword Tool grabs this information and presents it to you in a convenient form:
To generate long-tail keyword suggestions, Keyword Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (192 Google domains supported) and language (83 languages available) combination.
The keyword tool generates over 750+ keywords in the language of your choice. I see this tool being great for long-tail keyword generation for SEO, PPC and ASO. This is a valuable tool as Google starts to hide more and more keywords from us in Google Analytics.
Bonus Use Cases: Competitor Research
You can also use it for competitor research. Type in a brand and see what people really think. This is a focus group in minutes not weeks. You could also type in the vertical or industry your client works in and see what people search for. If you work on global projects, this would be a great way to map out how each country sees their brand differently.