T: @DuaneBrown

Facebook Isn’t Stealing YouTube’s Crown Just Yet

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Since late last year and as we just hit YouTube’s 10th birthday yesterday. Everyone seems to be talking about Facebook hitting 4 billion video views. These same people think that Facebook is killing it on video and stealing YouTube’s crown. However, I’m not so sure about that for three reasons:

Organic Search
When I start a search at Google or even Bing, I don’t see videos on Facebook come up as a search result. Whether I search for shows, movie trailers or clips from a TV show….this is a problem for Facebook because teens still love YouTube.

AutoPlay Video
No one likes them and yet Facebook seems hell bent on forcing videos down our throat. Until Facebook breaks out autoplay VS “click to watch” videos, we may never know how interested people are in our videos. The only thing worse is autoplay music on sites.

Fake Accounts
If 5-11% of accounts are fake on Facebook. How many of those accounts are repeatedly playing videos to appear like a real account. We already know click farms are huge on Facebook and fake liking groups. Wouldn’t this be the next logical step?

Don’t get me wrong, Facebook is doing well in video because they are realigning the company into mobile, which is a huge way that many people watch video. However, until the above changes, I don’t see Facebook being king of video.  Someone will take YouTube’s crown one day but that day hasn’t happened yet.

Update: What’s A Video View On Facebook. (hint: Only 3 Seconds Vs. 30 At YouTube)

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