It has been a few days since I signed off and my eat:Strategy conference came to a close.
I’m still processing the entire day and eagerly looking forward to seeing what people have to say in our 5 question survey, which I’ll try to share some of the data here. We’ll have to see what it looks like first.
In the end, some of this was easier then I thought and others required me to push through the pain and come out stronger on the other side. Having multiple canceled speakers was not part of the plan, however, it forced me to think and see how I can make the conference event better. I know I can’t please everyone with what I offer nor do I want too. I still hope that the majority found it as great as the people I had drinks with after the conference closed out.
I feel things will be a lot more clear once the dust has settled and Monday is starting up as a brand new week.
Launching a conference is never easy and doing one by yourself and using your own assets (i.e. money) makes the balancing act even harder. eat:Strategy has been burning in my mind for more then a few years. I knew I wanted to do an event as far back as 5 years, however, I just didn’t know the style and scale I had in mind.
In the last few years I’ve been going to more conferences, both as a speaker and attendee, and seeing the ins and outs of what makes a great conference. Or at least what I thought made a great conference. Venue was important and more so the speakers. Speakers are what encourage us to pay to go to an event (at least me). However, in the last few years Toronto and many urban cities around the world has seen the rise of free events, unconferences or otherwise, and the dismantling of paid of events.
So in what’s a changing and uncertain climate, why would I take the risk to launch eat:Strategy?
Three words: passion & knowledge.
I’ve a passion for the discipline of strategy and a large appetite to share knowledge among my peers and some of the brightest minds in our industry. I wanted a conference you’d walk away knowing you learned something and could walk into work that week and apply it to current and future client work. As posts including The Sexy World of Planning (hat tip: @leshannepretty) make it seem, few know what we do and yet it’s vital to everyone’s success. Knowledge share couldn’t be more important today then it was a decade again during the dot com bubble.
I was sick of going to events & conferences just to be seen and not walking away feeling like I learned anything. I’m by far no expect, however, I’ve worked hard and cut my teeth the last 2+ years as I’ve grown and worked with amazing clients as a freelancer for hire. eat:Strategy won’t appeal to everyone, however, I do hope people feel like they’ve learned something and had a chance to network with likeminded individuals, both on the client and agency side.
I had the pleasure of spending the last few days in New York attending The 99% Conference put on by the fine folks at Behance.
I found out about the conference to late last year (days before it was happening) to go and made a point to go this year… even with the conference selling out 5 month in advance. The experience was uplifting and learning from people who are not directly my peers but share a common bond of being a creative professional was amazing.
Below are just some of the talks and I’ll look update this post this weekend with more knowledge as I let it bubble over from the last two days.
Updated: Sunday May 8th with some more speaker points and a final thought!
Dr. Michael B. Johnson R&D Lead Pixar
Giving people the right tools while allowing them to be heros among their peers. Creates a team that works well together and succeeds.
Patrician McCarthy Founder, The Mien Shiang Institute
It’s about understanding who you’re and how you related to other element signs and people. Using that knowledge to work better together to launch your shared ideas.
Tony Schwartz CEO The Energy Project
Sleep is the most important element to your projects success and launch. Yet it’s the first area we cut when we need more hours to produce “better”/ “more” work. Working more hours doesn’t lead to better work or more money. Tony gave a great example, which made the crowd laugh but couldn’t be more true. Two sets of rats, Team A was sleep deprived and got food, which they over ate to try and gives themselves energy because of the lack of sleep they were given. Team B were the exact opposite with tons of sleep and no food for at least 17 days. Guess which team was alive after the 17 days? Team B. For people, 97% of us need at least 7/8 hours of sleep a day. 2.5% need more and 2.5% need less then 5. Make sure you know which one you are.
Monday night I submitted my idea for NXNE’s new interactive section. My panel idea is called: Marketing your next video game is about visibility. It’s not a sexy topic as it doesn’t just cover social media. I’m hoping to look at marketing as a whole and how you go about planning a strategy to market your next video game. Still waiting for details on deadline dates and approval process but I hope my panel makes the cut. A little from my panel idea…
Learn what it takes to market your next video game and why IGN, GameSpot and GameTrailers TV are great but shouldn’t be where you focus your time.
Please vote for my panel and would love to connet with you if you stop by my presentation…if I make it in. Be sure to let me know if you submitte an idea as I’d love to check it out as well.
The Truth about Trust in Business by Vanessa Hall was a book I got this past summer and only got around to reading it this past month. It has been a busy period. It took me a couple chapters to get into the book but once I did I didn’t turn back. I’ve been applying a lot of information from the book and the overarching theme of the book.
The book talks about wants, expectations and promises and how we rarely make sure we are fulfilling the promises, wants and expectations of poeple we’ve a relationship with. The biggest factor being the breakdown in communitication between people. If you don’t know what someone promises, needs or has as expectations for…. then there is no way you can fulfill it. The book looks at both explicit and implicit promises that we make all the time.
I won’t go into the whole book but I think it’s something you should read if you’re in the trust business. And lets be honest… we are all in the trust business.
Working in the performance marketing space for 8 of the last 10 years has been amazing. I’ve been able to use many tools and services to do my job better (and faster). Maintaining quality should always been […]