T: @DuaneBrown

How To Grow Your Paid Media Business By 30% Each Month

How To Build A High Converting Landing Page

How To: See Where Your Site Is Mentioned On Reddit

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If you spend any time online then you’ve come across Reddit. A community of a million and one micro communities. I am often found on there chatting with my peers in paid search and PPC. Recently Reddit just made #8 in the USA for top 10 sites by traffic. Considering that Google and Facebook dominate the top 3, that’s no easy feet.

If millions of people use Reddit then there is chance your community, consumers and competitors are using the site in one form or another. How would you like to know where they are chatting about you… or your competitors?

How To Find Your Site On Reddit?
1. Open up your browser of choice
2. Type reddit.com/domain/YourDomainName.com in the address bar
3. Hit enter and watch all the threads come scrolling down
4. Works on any domain, including your competitors 😉

This is great for finding subs to promote on, get feedback on your product or service, questions to be answered for a blog post or conference talk or even find out what people think about your competitors.

The Top 5 Commandments Of Creating Amazing Remarketing Experiences

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Creating amazing remarketing isn’t hard but it certainly isn’t easy too. Trying to connect with visitors to your website who may not have made an immediate purchase and then convincing them to come back and but is tricky. There are people online, 3.4 Billion right now, who find remarketing creepy. People don’t know how to make the ads stop, let along how and why they are seeing those ads in the first place.

If you’re doing remarketing right now or have always wanted to get started. These are the 5 areas of your campaigns I’d look at to punch above your weight and make sure your campaigns standout from competition and don’t make people hate your brand.

Frequency Caping
Even to this day I still see brads show me their banners all day every day with no cap on the number of views a day. Maybe they think if they try to overwhelm me with ads I’ll buy their ad platform. Nothing could be farther from the true. This isn’t a hard and fast rule but I start out with capping my ads at 2 – 3 views/day. You can test having your ad show less or more then that but you don’t want your potential customers get brand fatigued. Remarketing is very much a marathon not a sprint. It’s a gentle reminder not a bash over the head.

Age Segmentation
If you’re on AdWords or any advertising platform that lets you segment by age, do it. You can waste a lot of impressions and spend by targeting people who aren’t going to convert on your product. At my last couple startups, it has generally been 25 – 44 year olds that converted the most and that’s the case again at Unbounce. Running the same ad but having different ad groups/sets by your age demo can help you understand who’s converting and who’s just looking at your product and not buying.

Read more…

Converting The Mobile User

My talk from SMX London 2016 on May 19th. Goes over my process and how I look at converting mobile traffic. Hint, it’s more remarketing then trying to convert cold traffic.

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