T: @DuaneBrown

Interview: The Importance Of User Experience In Mobile Marketing

webcertain tv

While I was in London a few weeks ago. I had the opportunity to be interview for webcertain.tv, which covers news and updates around the marketing industry. The 5 minute talk was a cool experience and really glad I got to talk about mobile marketing.

The Importance Of User Experience In Mobile Marketing

Mobile marketing is now a vital part of any marketing strategy. We are joined by Duane Brown, performance marketer at Unbounce, to talk through differences between mobile and desktop and how that impacts user experience. We also discuss the small things that make a big difference, how to maximise the effect of mobile, and how to understand what content you should serve your customers.

I’m Speaking at SMX London 2016

Big Ben in sunny day, London

Despite living in London for two years, I never spoke at a conferences because I worked to much… agency and startup life can do that to a person. Plus I spent a lot of time traveling ever 5 – 6 weeks to a new country or city/town in the UK. However, I’m bloody excited to announce I’m speaking at SMX London on 19th May, 2016. The conference is 18th – 19th May 2016 in East London.

A sort of homecoming as my first flat and first job were both in East London. I’ll be literally taking the stage to speak a few blocks away from my first job in London. Hopefully the May weather will be on my side and provide a few warm evenings for networking with sun throughout the day.

My talk is going be about converting mobile users. I’m sharing the stage with Andrew from Which Test Won and Lewis from Rakuten, which I think will make this a rather interesting talk. We’ve 75 minutes in total, which I feel means we each talk for 20 minutes and then we get 15 minutes of Q&A with the audience afterwards.

[Results] PPC & Performance Marketing Salary Survey 2016

After conceiving of this idea, a PPC salary survey, and launching it within 24 hours. We now have the results less than 6 weeks later. Never launched something this fast and had a watershed of results but when you make something people already want, they’ll come in droves.

Sign Up For Next Year

…to take the survey and see results. We will launch this survey for a second year in Feb 2017. So sign up and make sure you take part. The more data means the more we can make sure we all make a decent and fair wage in our discipline.

I’m Speaking at Hero Conf Philadelphia 2016

hero Conf Philly

I’m lucky to have been picked to speak at Hero Conf that’s taking place in Philadelphia, Pennsylvania this year. Last year I attended the event in Portland, Or which was great as it was the first time  I got to see the city and take the train down the West Coast. I digress.

I’m going to talk about attribution for my talk and how to use it to figure out where to spend your money and time within your marketing team. Attribution has been a hot topic. on my blog the last year or so.

Hope to see you in Philadelphia April 25 – 27th, 2016.

Salary Survey: Calling All PPC, Paid and Performance Marketers

salary survey

What do I make? What does your colleague make in the next row of desks? How much is the going rate for a junior paid person?

I’ve always wondered these questions and more because 1) I don’t want to leave money on the table and 2) I’m hiring a few people this year and want to be more open about what we pay them. Company’s make salary a black box affair and that doesn’t help any of us.

I’ve been told more than a few times not to discuss what I make with others on the team, which was because we all got contracted out at different rates. The survey is anonymous. I’m going to make the results public for everyone to see and keep this transparent.

TAKE THE SALARY SURVEY 

survey closed: See Results

Sign Up For Next Year’s Results & Survey

Salaries should be more open and if the industry won’t help, then we need to help ourselves. I’ve launched a salary survey for everyone working in paid*. Survey closes 29th, February 2016 at Midnight PST.

Paid =  Performance Marketing, PPC, Paid Search, Paid Social: FB, Linked In, Twitter ads or Amazon Ads, Demand Generation roles and even those guys in Display.

UA-3295501-1