As 2016 winds down and many look forward to this year being done with. I think it’s time we remind ourselves that if we don’t remember how we got into the situation we are in. We are doomed to repeat history when the chance comes up again.
I thought a look back over 2016 was in order. What were some of my most viewed and “read” posts in 2016. I really tried to write less this year but spent more time trying to make each post of a higher quality.
Though I’ve not always achieved that. It was a better year for writing. However, lets look back at what my best posts were of 2016.
November is looking to be a double fist pump kind month. I’m getting to speak at State of Search on November 15th and not I get to Inbound Marketing YVR too. This talk will be 20 minutes and I don’t want to give away the topic but the future of search depends on what I will talk about.
I’m pretty pumped to announce I’ll be speaking at State of Search in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of my pitch was:
How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.
My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.
I’m speaking at Digital Summit Minneapolis on July 26th at 11am. I’m going to do a revised and shorter version of my talk I gave at HeroConf Phillidalia I gave back in April. This will be my first time to the midwest that doesn’t involve Chicago and I’m excited as can be.
While I was in London a few weeks ago. I had the opportunity to be interview for webcertain.tv, which covers news and updates around the marketing industry. The 5 minute talk was a cool experience and really glad I got to talk about mobile marketing.
Mobile marketing is now a vital part of any marketing strategy. We are joined by Duane Brown, performance marketer at Unbounce, to talk through differences between mobile and desktop and how that impacts user experience. We also discuss the small things that make a big difference, how to maximise the effect of mobile, and how to understand what content you should serve your customers.
The Problem 2016. There are more startups than money, talent or consumers can support or even VC money can fund. We’re reaching a point where the pendulum is swinging back in the other direction for […]