Over the last week, Nov. 1st, 2012 print / Nov 5th, 2012 online, I was quoted in a Globe & Mail: All that blogging, tweeting can pay off. The phone interview lasted 30 minutes and beyond my quotes. Really glad to see Marjo to use part of my digital strategy plan at the bottom of the page.
All posts in Announce
With Canadians running to their tablets and usage rising since the beginning of 2011. It’s no wonder that I’d walk into a Joe Fresh store today and see the above table, pretty sure it’s an iPad, being used as a way for customers to view the Joe Fresh clothing line, and website.
Right now it seemed like just a way to view the website and existing line of clothes that is offered in the store at Joe Fresh. However, in the future I hope we can see:
- Payment kiosk through sale associate
- POS system for stores ( like Urban Outfitters)
- Change room requests: new size, item or colour
- Bring your store profile to help with returns/exchanges
- Anything that helps create a more efficient/genuine customer experience
I think it’s great to see a Canadian retailer taking a forwarding looking stance with technology and incorporating it in its store. I’m not sure if this is the first Canadian retailer to do this beyond Apple, however, we know it won’t be the last.
So this has been a busy week of writing, researching and more emails then I know what to do with. However, I’m also happy to announce the launch of the new site design. This has been more then a few days of work.
We’ve a super new and updated portfolio and services section. The new design overall feels better aligned and makes the blog pop a lot more. Check out the new site and let me know what you think…. a few tweaks left to do including a new picture of me on the about page but that will come as we settle in.
I’ve been lucky and humbled to be a part of the Age of Conversation a couple times since 2008… and this year I’m back for another round. Check out the post Age of Conversation 4 — want to be one of our authors? if you want to sign up, learn more or just kill some Monday morning at work!
Today we officially launch eat:Strategy 2012, which include a set of limited early bird tickets. Hard to believe it has been a year since the inaugural conference took place last year. We’ve an amazing line up of speakers..
Guthrie Dolin (@gee3),Principal, Brand & Strategy at Odopod
Emma Warrillor (@emmawarrillor), Founder & President at Data Insight Group
Mark Pollard (@MarkPollard), VP of Brand Strategy at Big Spaceship
Ryan Coleman (@RyanColeman), Innovation Catalyst at Bank of Montreal
Sarah Thompson (@sarahondrum), Strategic Account Director at Networked Insights
..to name a few. For those who don’t know, eat:Strategy conference combines minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world. With emerging technologies, design & sustainability leading and changing how we all view the world. You will leave the conference intrigued and empowered with a holistic view of how strategies are being shaped at some of the most forward thinking firms in North America.
We’re back at the AGO’s Jackman Hall and lunch will be served in Baillie Court this year! There will be even more networking time with each attendee and all speakers. Don’t miss the chance for you came and network with likeminded people: Early Bird Tickets!