E: Hello [@] CreativeTraction.com | T: @DuaneBrown

Walkers Launches Twitter Vending Machine for ‘Do us a Flavour’ Campaign

Walkers (Lay’s for North American readers) transforms London Bus Shelters into tweet-activated vending machines for their ‘Do us a Flavour’ campaign last week.

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The six ‘finalist’ flavours include:
Sizzling Steak Fajita- Hopefully I can try this one.
Chip Shop Chicken Curry
Pulled Pork in a Sticky BBQ Sauce - Hopefully I can try this one.
Ranch Raccoon
Cheesy Beans on Toast – Not a fan; has an odd taste as a foreigner
Hot Dog with Tomato Ketchup – ketchup chips crisps has always been one of my favourites. This was a winner for me.

The contest is on until 11th September 2014. You can find two bus stops on Oxford Circus and one in Clapham Junction. Passers-by are then encouraged to tweet @Walkers_busstop with a special code you’ll find on the bus stop, which triggers the vending machine to dole out free packets of chips crisps. Really easy, did it myself a couple times.

The machines will also tell you when they are sold out. I find the Clapham Junction an odd choice as it’s not somewhere you’d think they could put this type of contest. It’s a less tourist and business location and more a place you’d find locals. Londers are always in a hurry and they rarely take the time to stop and read a bus ad. Also this bus spot is SUPER busy, even by London standard and the ads gets blocked by people waiting for the bus I found when I stopped by.

Besides chocolate; always fun to see what they’ll put in vending machines: Jello and havaianas.


How Much Does The Average Person Spend Online?

Barclays VISA Card

The UK spend more online than any other country, with Australia being it’s closest rival. Having spent some time living in Melbourne, I can a test to their love of shopping online.

A good report on spending by some of the world’s leading country’s.

I’m Quoted in the Globe & Mail: All that blogging, tweeting can pay off

Over the last week, Nov. 1st, 2012 print / Nov 5th, 2012 online, I was quoted in a Globe & Mail: All that blogging, tweeting can pay off. The phone interview lasted 30 minutes and beyond my quotes. Really glad to see Marjo to use part of my digital strategy plan at the bottom of the page.

Joe Fresh Uses Tablets in Retail Stores

With Canadians running to their tablets and usage rising since the beginning of 2011. It’s no wonder that I’d walk into a Joe Fresh store today and see the above table, pretty sure it’s an iPad, being used as a way for customers to view the Joe Fresh clothing line, and website.

Right now it seemed like just a way to view the website and existing line of clothes that is offered in the store at Joe Fresh. However, in the future I hope we can see:

  • Payment kiosk through sale associate
  • POS system for stores ( like Urban Outfitters)
  • Change room requests: new size, item or colour
  • Bring your store profile to help with returns/exchanges
  • Anything that helps create a more efficient/genuine customer experience

I think it’s great to see a Canadian retailer taking a forwarding looking stance with technology and incorporating it in its store. I’m not sure if this is the first Canadian retailer to do this beyond Apple, however, we know it won’t be the last.

Age of Conversation 4 – Want to Join In?

I’ve been lucky and humbled to be a part of the Age of Conversation a couple times since 2008… and this year I’m back for another round. Check out the post Age of Conversation 4 — want to be one of our authors? if you want to sign up, learn more or just kill some Monday morning at work!