Want to know what people truly think about your brand across social media platforms? Check out hshtags - the engine searches Twitter, Instagram, Tumblr, YouTube, Facebook, Vimeo and Flickr – for all your ethnographic needs.
I don’t read Business Insider very often but when I do it’s for their research report. After last year’s successful, Pretty Much Every Current Stat, You Need to Know About, on Digital Advertising, Mobile, Social and Devices!, post. They have done it again with The Future of Digital Marketing 2013.
If you work in media buying and planning or work in strategy and performance marketing than you’ve heard of programmatic marketing and real-time bidding (RTB). If you don’t know what this is or want a through explanation than Demystifying Programmatic Marketing and RTB is for you.
It’s one of the better posts I’ve read in a long time on both subjects… event though RTB is just a subset of programmatic marketing. The post is a good 10-15 minute read, however, it’ll bring you up to speed on programmatic marketing, real-time bidding (RTB), which can than help you understand the opportunities we’re all seeing with remarketing.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
A survey of 2,569 students from across the UK has been used to gather youths’ views on brands, while young people participated in Thinkhouse’s ‘State of the Youth Nation’ research, which partnered with the Youth 100 to find out what makes a brand relevant to young people.
There hasn’t been a better pairing since peanut butter and jelly… until Twitter showed up and made TV an even more social behaviour than it already was. Talking about TV shows by text with your friends, partner in another room or your mom by phone or even the next day at work was normal. We even had forms and communities since the Internet existed. Now with Twitter, you are able to do that with a large community in a more instance.
Last night held TVxTwitter (Twitter as a multiplier to TV), which shows the power of Twitter & TV sharing a life-force as the community talks about their favorite show with each other. With Nielsen launching the Nielsen Twitter TV Rating in the US last week, as a compliment to their viewing ratings. The mainstream push of Twitter is only going to get stronger.