Having worked in the paid search industry for the last 7 years and lived in two other cities, Melbourne & London, other than my home town of Toronto, Canada doing this career. I’ve seen Google come a long way and upgrade and tweak their results to include more knowledge and information that people would want on a search, from movie times to flight prices and times all the way down to restaurant reviews.
Today I noticed that Google is now incorporating all the Twitter handles for a brand in a similar style to sitelinks for a AdWords ad. I tried this across ASOS, Jack Wills and a few other major brands and the results were the same. This applies mostly to larger brands that have multiple Twitter handles. It’s a small change in search results for Google but a big change for brands who are looking to have people communicate with them on the right handle.
TripAdvisor has conducted one of the world’s largest hotel and traveler survey to date. With over 35,000 participants from 26 countries and 7 regions, it takes into account the travel attitudes and behaviours of consumers across the global. If you’ve a travel client or a client who’s business relies on tourism and travelers. I could think of a better report.
Key insights from the survey include:
- Travel planning is dominated by online resources
- 80% of worldwide travellers say that it’s important their accomodation provides free wifi
- 93% of travellers worldwide say online review have an impact on their booking decisions
- 83% of Australian properties actively monitor social media
- On average, travellers bring 4 web-enabled devices on trips
One finally note, you can even compared the global results against each country and download a report. TripBarometer: The World’s Largest Accommodation and Traveller Survey
This isn’t the first time we’ve read about girls being more tech savvy than boys. Females have always been cited as more social and about making friendships online compared to guys across all age demographics:
It showed 61 per cent ofsenior schoolgirls (aged 12-16) use instant messenger services daily, compared with only 44 per cent of senior schoolboys. Fifty-three per cent of senior schoolgirls and 39 per cent of senior schoolboys use Twitter.
Girls are increasingly intolerant of ads that interrupt on-demand content, with 59 per cent claiming to always fast-forward ads, up from 49 per cent in 2010.
Check out the MediaCom report over at Campaign live.
Interesting snapchat stats on slide 14-15..
The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.