Foursquare’s Explore feature has been getting better the last 8 months. I’ve seen it personally bring new users onto the platform and reengage old users. However, the future of Foursquare is about to get more intuitive and global as they try to build a global map of the world, unlike any out there today, in digital form. Find out more in the two part interview below:
Inside The Mind Of The Foursquare Engineer Re-Mapping The World
How Foursquare Is Building A “Humane” Map Framework To Rival Google’s
With the strong focus lately around search for my career. I find where Foursquare is heading both interesting from a personal perspective as it helps me when I travel. It’s from the professional area as they become better at search and prediction based on context, intent and geography…that I start to realize that Foursquare and Google will cross paths, in a few years, on location search.
Mobile search isn’t what it use to be. The landscape is changing with the newly launched enhanced campaigns by Google. With that we’re seeing an increase in conversions across ecommerce clients and many happening in less then one how form that initial click. 2013 is only going to become more competitive for mobile search and understanding behavour, context and intent with each search a person does online. It never has been and never will be black and white.
With Uk consumers leading the way on mobile search. It was only a matter of time before we started to see a shift in price, upwards, for our mobile search initiatives: How Smartphones and Tablets Are Changing Paid Search. It’s a great time to be in search an digital marketing and we’re not even done Q1 of 2013.
Multichannel commerce no longer makes sense.
Welcome to the era of agile commerce(PDF). As consumers are increasingly connected through a wide array of Internet-connected devices, the traditional multichannel commerce experience is becoming obsolete. Customers no longer interact with companies from a “channel” perspective; instead, they interact through touchpoints. These touchpoints include channels such as stores, branches, call centers, and websites, but also emerging interactions such as apps, social media, mobile sites, SMS messages, and interactive advertising – across a wide range of devices such as smartphones, tablets, Internet TVs, cars, and even appliances.
In Marketers From Mars, ExactTarget looks at subscribers, fans, & followers and 3 key questions related to consumers and marketers:
- Are there channels that marketers use disproportionately more or less than consumers?
- Are we more permissive with technology in our own homes?
- Are we less concerned about the privacy implications of marketing today?
Over the last three years, the subscribers, fans, & followers research series has taken an in-depth look at consumer preferences as they relate to email, mobile, and social channels. This time they turned the tables and looked in the mirror at our marketing peers.
Have all our years as early adopters—internet explorers, if you will—impeded our ability to relate to regular people? Find out while reading this in-depth report.