I’d not call it the definitive source of research (The Millennial Index) on millennials, however, I’d say it’s another source to look at and see how it reflects a generation.
- Just 15% of Millennial spend 3 hours or more on Twitter a week
- Only a minority (41%) spend more than 3 hours a week on Facebook and 29% spend more than 3 hours a week on YouTube
- 65% of Millennials spend more time accessing the internet via a laptop or desktop PC than via their smartphone or tablet
I’ve spend this year targeting youth and my generation more than any other year with my career. Digging into the numbers with helping client’s design websites, understand how my generation uses technology and what privacy actually means to us. Teens are more savvy then some give them credit for but they still have a lot to learn as they navigate the Internet and how it truly works.
The UK spend more online than any other country, with Australia being it’s closest rival. Having spent some time living in Melbourne, I can a test to their love of shopping online.
A good report on spending by some of the world’s leading country’s.
Want to know what people truly think about your brand across social media platforms? Check out hshtags - the engine searches Twitter, Instagram, Tumblr, YouTube, Facebook, Vimeo and Flickr – for all your ethnographic needs.
I don’t read Business Insider very often but when I do it’s for their research report. After last year’s successful, Pretty Much Every Current Stat, You Need to Know About, on Digital Advertising, Mobile, Social and Devices!, post. They have done it again with The Future of Digital Marketing 2013.
If you work in media buying and planning or work in strategy and performance marketing than you’ve heard of programmatic marketing and real-time bidding (RTB). If you don’t know what this is or want a through explanation than Demystifying Programmatic Marketing and RTB is for you.
It’s one of the better posts I’ve read in a long time on both subjects… event though RTB is just a subset of programmatic marketing. The post is a good 10-15 minute read, however, it’ll bring you up to speed on programmatic marketing, real-time bidding (RTB), which can than help you understand the opportunities we’re all seeing with remarketing.