T: @DuaneBrown

Academic Research On Digital Media From Georgia Tech

Social Media Georgia Tech

 

Proper research forms the backbone of a great (marketing) strategy and helps you understand where you’re heading. Since 2005 Georgia Tech has been studying people, social media and what that really means (most of the research dates back until 2009). And no, they don’t just have papers on cat videos:

Using Social Visualization to Motivate Social Production

The Network in the Garden: Designing Social Media for Rural Life

Predicting Tie Strength With Social Media 

Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest

Computing and Building Around Tie Strength in Social Media (in review)

Another good source of data, information and maybe even a few insights to drive your strategy forward.

 

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