E: Hello [@] CreativeTraction.com | T: @DuaneBrown

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May 2012

Hello. Welcome. My Name’s Duane.

I help clients achieve business outcomes within digital marketing and not just deliverables. The distinction between business outcomes & deliverables is key when comparing me to other digital strategists.

I’m a passionate marketer who connects psychology, design & gaming with digital marketing. My background includes marketing and branding work across North America, Europe and Australia.

I’ve spent the last 10 years pitching new business, running large digital & performance marketing accounts and forecasting spend for brands including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Jacques Vert Group, Hill & Knowlton, Grant Thornton and BBDO. I’ve also managed 3-7 team members (direct & virtual teams) while making sure projects where kept within the SOW.

The last 4 years has taken me from living in Melbourne to London (UK), which has given me the chance to work with large data sets and help advise clients on the best approach to using display and paid search to increase conversions while maintaining their monthly budget; £75K – £250K /month.

I’ve been fortunate to have the opportunity to speak at conferences on search & social media (North By North East Interactive, CMA’s Social Media Conference, Search Engine Strategies Toronto & San Francisco‘s Social Media Optimization Conference) which has allowed me to strengthen my client presentation skills and how I communicate with internal teams and external clients while working towards a common business objective.

I’ve also been featured and interviewed for a number of forward thinking publications and books including PSFK’s Good Brands Report, .Net Magazine and Join The Conversation.

You can also follow me on Twitter: @DuaneBrown as I’m always interested in talking with other people from around the globe.

Performance Marketing Knowledge (PPC/SEM/Paid Search/Display/RTB):
• Certification: Google AdWords
• Research Tools: eMarketer, SearchMetrics
• Ad Platforms/DSP: Marin, AdRoll
• Analytics: Google Analytics, Mixpanel, AppsFlyer, Adobe Marketing Cloud (Omniture)
• Paid Search: Google, Bing/Yahoo, Baidu
• Paid Social: Facebook & Twitter
• Display/Real-Time Bidding: Facebook Exchange (FBX), Google Display Network (GDN), YouTube, Quantcast
• Tag Management: Google Tag Manager, TagMan

Media & Interviews
Globe and Mail: all that blogging, tweeting can pay off November 5th, 2012
.Net Magazine: Report: The 99% Conference May 9th, 2011
Advertising Insight: Speaker Series: Duane Brown, Digital Strategist Extraordinaire September 28th, 2010
TechVibes 5 Questions with… Duane Brown July 28, 2010
PSFK’s: Good Brands Report 2010 (Page 10: IKEA & Page 13: FourSquare) Blog Post or PDF April 2010
Matt Braga – Ryerson University: Online Advertising Industry April 2009
Show #188 – Understanding Video as Brand Engagement Tool (Podcast) September 2008
Book:The New Rules of Marketing and PR June 2008
Kotaku: Online PR For Dummies May 15, 2007

Publications
Gamasutra: The Real Cost Of Marketing Your Game With Social Media (Article) July 13, 2010
Gamasutra: Listening Is Your First Step: An Online Game Marketing Audit Primer (Article) May 11, 2010
Book: Age of Conversation 3 (Chapter) October 2009
Company Blog: OriginalThought.ca (Articles) September 2008 – March 2009
Book: Age of Conversation 2 (Chapter) October 2008
Game Set Watch: Counter-Opinion: Why The Orange Box’s Name Is Alright (Article) November 29, 2007
Book: Join The Conversation (Chapter) October 2007
Gamasutra: Online PR For Games: There Is No Going Back Now (Article) June 25, 2007
Gamasutra: Online Public Relations: The Good, The Bad and The Ugly (Article) May 10, 2007
Gamasutra: The Art & Science of Public Relations (Article) March 14, 2007

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