This isn’t the first time we’ve read about girls being more tech savvy than boys. Females have always been cited as more social and about making friendships online compared to guys across all age demographics:
It showed 61 per cent ofsenior schoolgirls (aged 12-16) use instant messenger services daily, compared with only 44 per cent of senior schoolboys. Fifty-three per cent of senior schoolgirls and 39 per cent of senior schoolboys use Twitter.
Girls are increasingly intolerant of ads that interrupt on-demand content, with 59 per cent claiming to always fast-forward ads, up from 49 per cent in 2010.
Check out the MediaCom report over at Campaign live.