In Marketers From Mars, ExactTarget looks at subscribers, fans, & followers and 3 key questions related to consumers and marketers:
- Are there channels that marketers use disproportionately more or less than consumers?
- Are we more permissive with technology in our own homes?
- Are we less concerned about the privacy implications of marketing today?
Over the last three years, the subscribers, fans, & followers research series has taken an in-depth look at consumer preferences as they relate to email, mobile, and social channels. This time they turned the tables and looked in the mirror at our marketing peers.
Have all our years as early adopters—internet explorers, if you will—impeded our ability to relate to regular people? Find out while reading this in-depth report.