Moxie Interactive has a post looking at neuroscience and why consumers are picking one product over another: emotions vs rational benefits vs numbers.. it’s all in the numbers.
Personally I’m a very logical person and though past boyfriends would say I’m cheap. I’m actually more about value and making sure I don’t have to spend my money twice. I rather spend more up front to have a product last longer then just get the cheapest item. However, sometimes the cheapest item does make sense.
Moxie looks at synapses and how that can help a brand gain market share and gain customers in the long run. Please our minds and you just may gain market share. That’s an overly simplifications of the article. Check it out for a lovely Monday read.