A great culture is the backbone of any company and can shape the future direction of the company. Shawn Parr pens a piece over at PSFK called Shawn Parr: Culture Eats Strategy For Lunch.

If there’s any doubt about the value of investing time in culture, there are significant benefits that come from a vibrant and alive culture:

Focus: Aligns the entire company towards achieving its vision, mission, and goals.
Motivation: Builds higher employee motivation and loyalty.
Connection: Builds team cohesiveness among the company’s various departments and divisions.