Who doesn’t love Jell-O? What if you wanted to make one based with red bull or even alcohol… and get it into the hands of adults without hiring tons of people . That was the challenge of Temptations by Jell-O (Kraft), the brand’s first product designed specifically for adults.
A person walks up to the machine and enters a text code or swipes a bar code from their smartphone. They then can select one of six flavours, such as Key lime pie or strawberry cheesecake.
The mobile use is designed to prevent anyone from getting more than one sample a day, said Ed Kaczmarek, director of innovation for consumer experiences at Northfield, Ill.-based Kraft. The machine won’t store phone numbers, but it will develop metrics about what customers like based on age or gender.
The high-tech vending machines are being tested in Chicago and New York and could roll out across grocery stories before the year end. When a kid does step up to the machines, they get this message:
“Sorry, kid. You’re too young to experience indulgence like this. Please step away so the adults can get their free treat.”
This is a great way to get sampling out in the market and not having to hire tons of people to stand in malls or at major intersections as is the current process.