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TubeMogul Clients Now Know Who’s Watching Their Ads

Post over at NewTeeVee about TubeMogul Clients Now Know Who’s Watching Their Ads.

For advertisers, the new feature gives them a one-stop destination for gathering information to ensure their ads are being seen by the correct target audience. Previously they relied on demographic data from one or more third-party vendors to validate online campaign effectiveness. But since TubeMogul is taking data from multiple partners and aggregating it, the startup says it has a wider sample base of information to choose from, increasing reliability of the data while also being able to spot and correct errors or inconsistencies in individual data sets.

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